Senior Brand Manager, Hennessy V.S

PosteMoët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities. Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People. Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. The Senior Brand Manager; Hennessy V.S supports the development of Hennessy V.S marketing strategy and oversees the execution of its marketing programming and activations across all markets and channels in the U.S, in alignment with the Hennessy Maison brand strategy and the broader MHUSA 2030 Strategy. This role works collaboratively with all key stakeholders to identify and build long-term connections with the Hennessy V.S core consumer - rooted in data-driven decision making, leveraging both business and consumer insights - and to develop programming and creative that builds equity and drives profitability. Marketing Strategy & Execution Develop the U.S. Hennessy V.S marketing strategies, in partnership with Hennessy V.S Sr. Brand Director, and in alignment with Hennessy U.S. portfolio and broader Hennessy Maison strategies and plans Provide clear strategic marketing direction to the Hennessy Sales team and other key stakeholders, and support the delivery of prioritized brand goals, objectives, and KPIs against V.S Support the development and execution of 360 Degree V.S brand programs and activations firmly rooted in knowledge of the target audience, consumer insights, and growth space research, to achieve volume, profit and brand health targets Oversee the execution of all V.S brand programs, in collaboration with Strategy and Business Planning, Consumer Engagement, Commercial organization, CC&I, and Consumer Insights teams, and other key stakeholders Manage and support the development of creative strategy and execution of new campaign work (V.S and, where applicable, its activation within Masterbrand work) Project lead in executing research, developing launch plans, and volumetrics for new product development Ensure the delivery of V.S brand KPIs and all performance metrics, in alignment with brand plans and MHUSA business objectives Keep a finger on the pulse of culture & the competitive environment at all times, demonstrating a firm grasp on the evolving landscape and activity of Super Premium spirits brands in the U.S to inform planning and execution Develop product expertise and a strong sense of market dynamics through training, market visits, and frequent customer interactions ProfilProfitability Drive the Hennessy V.S Brand Marketing team to deliver annual and long-term profit targets Partner with Finance to define, track and deliver V.S brand profit goals Manage A&P allocation leveraging MMA to drive greatest volume/value equation for the brand and managed to budget Maintain brand A&P in budget tracker and oversee phasing and pacing, ensuring alignment with all reporting targets throughout the year (LE1, LE2, Landing) Support the implementation of optimal allocation, pricing, mix, and channel strategies on V.S, in collaboration with Strategy and Business Planning team, Sales team and the Hennessy Maison to maximize profit and volume growth Stakeholder Relationships Develop relationships with Strategy and Business Planning, Consumer Engagement, Commercial Team, CC&I Team, Corporate Communications, Finance, Legal, and HR to build and maintain commitments that enable the delivery of brand priorities and objectives Build & maintain collaborative relationships with the Hennessy Maison to ensure ongoing alignment and prioritization of U.S. objectives Build and maintain successful relationships with agency business partners, distributors and other third-party stakeholders to continually ensure their commitment to delivering Hennessy brand objectives; act as key point of contact for all third-party agencies Create strong working relationships with Commerical Execution team, working in conjunction to deliver programs that meets the needs of their markets within agreed upon timelines Establish the V.S Brand Marketing team as a best-in-class, solutions-oriented collaborator within the MH USA organization Coach and develop an Associate Brand Manager with key projects and deliverable to prepare for future People Management roles Information additionnelle Work closely with V.S.O.P, X.O and Rare Editions Brand Teams, ensuring alignment on portfolio marketing strategy, collaborating across Masterbrand and portfolio programs, and demonstrating a 'one team' ethos through communication and collaboration Foster innovation within the Brand and Commercial teams to build Hennessy salience within the competitive environment Other Maintain a flexible and adaptable mindset by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned Ensure on-time delivery of all programs and tools, and sharing of relevant information with key stakeholders Approach each project and interaction with a positive and can-do attitude Education Bachelor's degree required; MBA a plus Professional Experience 7+ years of progressive marketingexperience, preferably in wines/spirits or consumer packaged goods brand marketing Experience in the U.S. wines and spirits 3-tier system preferred Practical/Technical Knowledge Understanding of brand strategy development in a commercial context Strong commercial orientation and a deep understanding of the marketing/sales relationship Strong financial orientation and a deep understanding of levers such as depletions, sales, DOI and P&L management Development of innovation through research and launch planning Strong expertise across all functions within the organization Experience developing and executing both ATL and BTL programs, including but not limited to media, experiential, PR, drinks strategy, trade advocacy, sampling, retail visibility, etc. Experience managing agencies and third party vendors Ability to successfully adapt to a variety of work styles and preferences Ability to manage both up and down Demonstrated success influencing cross-functional key stakeholders, including senior leaders Highly refined communication and presentation skills Strong analytical skills to support data-driven decision making Proven ability to lead creative strategy, including campaign development and deployment External applicants must be currently authorized to work in the United States on a full-time basis. Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. #LI-HYBIRD