Digital Adobe Senior Analyst

4 days ago

Plano, United States Hireforce Full time

Logistics:


  • Title: Digital Adobe Senior Analyst
  • Location: 2-3 days/week onsite
  • Hourly Rate: $40-60/hour
  • Work Authorization: USC/GC
  • Ideal Start Date: ASAP



Must Have Skills:

  • Minimum 5 years of web analytics experience
  • Strong Adobe marketing cloud experience is required (Workspace, Report Builder, Data Warehouse, Target, etc.)
  • Bachelor’s Degree in Business, Marketing, Mathematics, Computer Science or Statistics
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
  • Expert knowledge of Excel and PowerPoint
  • Up to date with current analytics trends and tools
  • Excellent communication skills; proven written and oral presentation skills


Ideal Skills:

  • Experience with business intelligence tools
  • Experience with offline/online data integration
  • Implementation experience with analytics platforms such as a web reporting tool and tag management software


Typical Day/Responsibilities:

  • Leverage data to gain insights into trends, user behavior, and user pathing to drive our digital marketing strategies
  • Take various sources of data and condense it down to a coherent story with a clear conclusion and actionable insights
  • Manage stakeholder relationships and serve as the SME for web analytics
  • Contribute to building an analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture
  • Data analysis for web projects, A/B and multivariate testing, and ad hoc requests
  • Oversee tag management services and maintain integrity across multiple sources of data
  • Partner with multiple vendors to implement analytics requirements
  • User acceptance testing of Adobe tags and validation of web reporting enhancements/changes (data validation, etc.) on various platforms
  • Communicate project status, risks, dependencies and roadblocks for technical audiences and business stakeholders

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