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Digital Analytics Manager

2 months ago

Plano, Texas, United States Pizza Hut Full time

About the Role

We are seeking an experienced analytical mind to drive Pizza Hut's Digital Analytics and technology platform. This position will own analyses and integration projects from beginning to end, including opportunity identification, problem scoping, analysis framing / execution, and synthesizing results to project stakeholders and internal leadership.

Key Responsibilities

  • Serve as primary product owner for digital analytics, coordinating with business and engineering teams to identify and prioritize e-commerce tracking needs.
  • Manage relationship with digital analytics engineering team to build ability to track movement through digital properties and identify customer friction points.
  • Power user of Google Analytics suite to identify and prioritize next best areas of development for digital product teams.
  • Manage Conversion Rate Optimization program using funnel analysis and Adobe Target for A/B testing.
  • Manage 3rd party pixel requests from agencies / partners and implement tagging as needed.

Requirements

  • 2+ years' working in digital analytics tools; such as Google Analytics, Google Tag Manager, & Tealium.
  • Experience defining data tracking requirements & guiding developers through data layer implementation of those requirements.
  • Conduct root cause analyses for data or product issues.
  • Experience managing end-to-end A/B testing program execution.
  • Expertise with conversion rate optimization using analytics and A/B testing.
  • Experience using e-commerce funnel analytics to evaluate performance of digital products.
  • Comfortable with building data visualizations (KPI's, OKR's, etc.) and presenting to stakeholders.
  • Partner with teams across the organization to link digital insights to broader impacts.

Preferred Qualifications

  • Multiple years of digital analytics implementation experience, preferably with Google Analytics, Google Tag Manager, & Tealium.
  • Formal experience with Product Model.
  • Experience developing A/B testing strategy.
  • Experience with Adobe Target.
  • 1+ year experience managing direct report(s) or 3rd party vendor/agency.