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Director of Creative Marketing
4 months ago
Job Title: Director of Creative Campaigns
Company: Enzymedica
Location: Venice, FL (Remote candidates considered)
Job Type: Full-time
At Enzymedica, we make great health easier for everyone. It starts with healthy digestion – but that’s only the beginning. We’ve helped digest millions of meals, and our results speak for themselves. Our flagship product, Digest Gold, has been the #1 enzyme product for more than a decade.
We find the best ingredients on the planet, validate them with the latest science then formulate clean, effective products made without compromise. Along the way, we try to make a difference in the world by investing in people and planet initiatives that support our company values and our legacy.
Enzymes are the spark of life — nothing in the body happens without them. We see our team members the same way. From sales and customer success to the warehouse and lab, our hard-working employees help change people’s lives.
Join one of the best companies on Florida’s Gulf Coast. We’re hardworking, driven on a mission to change the world, and we proudly offer competitive compensation and comprehensive benefits that reflect our gratitude for our employees. Build a career you’ll be proud of, at the #1 natural digestive health and wellness company.
Enzymedica is seeking a highly motivated and experienced Director of Creative Campaigns to join our dynamic marketing team.
As the Director of Creative Campaigns, you will be responsible for developing and executing innovative consumer campaigns that raise awareness of our products and enhance the overall brand presence. This role requires a passion for building brands, particularly in consumer-packaged goods, with an emphasis on better-for-you/wellness products.
The ideal candidate will possess exceptional strategic thinking abilities and a proven track record of developing effective brand positioning strategies and achieving positive results in leading creative teams. The ideal candidate has a background in design / art direction, experience implementing creative processes, and is not afraid to get into the trenches and develop designs both personally and with in-house designers.
Responsibilities:
1. Develop creative and implement comprehensive brand marketing strategies and initiatives to drive consumer awareness, engagement, and loyalty.
2. Collaborate with cross-functional teams to ensure brand consistency across all marketing channels and touchpoints.
3. Conduct market research and analysis to identify key consumer insights, market trends, and competitive landscape to inform brand strategies.
4. Develop and manage brand and product positioning, messaging, and tone of voice that resonate with the target audience.
5. Oversee and manage internal and external creative teams, in tandem with an Art Director, including writers, designers, videographers, and more, to deliver compelling and effective marketing assets.
6. Collaborate with the channel marketing team to create and execute integrated marketing campaigns across various channels, such as digital, social media, print, events, and PR.
7. Ensure brand guidelines are followed and maintained consistently throughout all marketing materials and campaigns.
8. Stay up to date with industry trends and best practices, identifying opportunities for innovation and differentiation.
9. Provide leadership and mentorship to the internal and external creative team, fostering a collaborative and high-performing work environment.
Requirements:
1. Minimum of 8 years of experience in brand marketing or creative management, preferably in consumer-packaged goods.
2. Proven track record of developing successful brand and product positioning strategies and executing integrated marketing campaigns.
3. Strong strategic thinking abilities, with a keen understanding of consumer behavior and market dynamics.
4. Excellent leadership and team management skills, with experience managing internal and external creative teams.
5. Copywriting experience and exceptional verbal and written communication skills.
6. Highly creative and innovative, with a passion for building brands and delivering impactful marketing campaigns.
7. Ability to work in a fast-paced, deadline-driven environment, managing multiple projects simultaneously.
8. Strong organizational and project management skills, with meticulous attention to detail.
9. Bachelor's degree in design, art, marketing, business, or a related field
This is an exciting opportunity to join a leading natural digestive health dietary supplement company and play a pivotal role in shaping and growing our brand. The role offers competitive compensation and benefits package. While the position is based in Venice, FL, we are open to remote candidates; however, regular travel to Florida may be expected to fully immerse yourself in our company culture.
If you are a strategic thinker, passionate about brand marketing, love to be creative and are ready to make a significant impact, we invite you to apply for the position of Director of Creative Campaigns at Enzymedica.
Equal Opportunity Employer
Contact me directly at P.White@Enzymedica.com
