Director of Creative Perfomance

4 weeks ago


Santa Monica, United States Intelletec Full time

Responsibilities and Duties


Creative Performance

Experienced Leadership:

  • 6+ years as a leader in the Performance Marketing space, preferably in direct response eCommerce CPG or a performance marketing agency.

Strategic Optimization:

  • Optimize creative across all marketing channels using data and analytics, ensuring improvements while staying true to the brand identity.

Metrics-Driven Collaboration:

  • Work closely with acquisition and marketing teams, leveraging a deep understanding of direct response metrics to form insights and innovate on creative ideas.

Marketing-Driven Creativity:

  • Implement a marketing-driven approach in creative strategy, optimizing for impactful results, such as increased sales and high click-through rates on ads.

Collaborative Solutions:

  • Collaborate with the Marketing and Strategy team to track campaign performance, derive learnings, and develop creative solutions for continuous improvement in sales and click-through rates.


Process & People Leadership

Motivational Leadership:

  • Motivate and lead a team of creative strategists and video editors with empathy, partnering effectively with designers and copywriters.

Process Enhancement:

  • Maintain and improve existing processes, managing resourcing and project deliverables, and meeting tight deadlines.

Effective Communication:

  • Communicate effectively to build strong relationships and trust within internal teams, fostering an environment for creating the best work possible.


Qualifications and Skills


Work Experience:

Performance Marketing Expertise:

  • Extensive experience in Performance Marketing with direct response eCommerce background.

Analytical Acumen:

  • Strong understanding of paid media, performance analytics, and A/B testing.

Growth Marketer Mindset:

  • Possess a growth marketer mindset, demonstrating experience in creative optimizations across various platforms, including paid ads, email, ecommerce, and omnichannel.

Brand Alignment:

  • Ability to align with brand guidelines and translate them into a cohesive, consistent, and relatable voice.

Strategic Thinker:

  • Strong conceptual thinker with a passion for developing brand narratives, engaging content, and storytelling with a results-oriented approach.

Leadership Experience:

  • Over 3 years in leadership, leading creative teams to motivate and inspire.

Educational Background:

  • Bachelor’s Degree and 6+ years of equivalent work experience.


Additional Preferred Experience and Skills:

Bonus Experience:

  • Startup and/or e-commerce experience is a bonus.

Writing Expertise:

  • Writing experience within female-empowered, women-focused industries.

Analytics Proficiency:

  • Knowledge of analytics tools such as Google Analytics; basic Excel is a plus.

Passion for Marketing:

  • Passion for e-commerce, consumer retail, and/or digital marketing is a plus.



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