Marketing and Events Coordinator

3 weeks ago

Amherst Town, United States Amherst Innovative Living, LLC Full time

POSITION SUMMARY: We are looking for an energetic, customer-focused, excellent communicator with a passion for social media to join our team as Marketing and Events Coordinator. You will be responsible for planning, producing, and overseeing communications, collateral materials, campaigns and events that drive interest in the communities we manage. You should be passionate about meeting goals while working as part of a team. As our Marketing and Events Coordinator, you will develop successful messages based on marketing trends that through various channels encourage prospects to inquire how they can become a resident and “LOVE WHERE THEY LIVE.” The incumbent will report directly to Management.


The duties listed below are representative of the essential job functions and are not exclusive. These may change, or new ones assigned with or without prior notice.


Corporate Representation

  • Representing AIL and communities under management throughout Amherst and as directed by AIL Management
  • Monitoring use of logos and brands for AIL and communities under management and ensuring they are properly displayed for sponsorships, memberships, events, and collateral to include staff uniform attire and all communication. 


Strategies and Social Media

  • Creating, developing and implementing strategies for AIL and each community under management based on marketing trends, to include timelines
  • Using social media tools to maintain created brands for AIL and for each community under management
  • Actively updating social media accounts with content that encourages people to engage with and follow our accounts
  • Working with vendors to design and order promotional materials
  • Collaboratively working with maintenance, property management and facilities team members to ensure that apartments, lobbies, and common areas are staged for marketing purposes
  • Working with photographers, videographers, and approved vendors to carry out approved campaigns, initiatives and projects.


Community and Resident Events

  • Promoting cultural understanding through programming and events by creating positive, friendly and diverse communities and supporting the needs of traditionally underrepresented residents (such as international, LGBTQIA, BIPOC, etc.)
  • Developing, organizing and carrying out successful monthly resident events at communities under management to include flyers, supplies and needed staffing
  • Organizing, preparing and carrying out successful participation of AIL in external community-wide events to include ads, photos/videos, and appreciation follow-up 


Media and Collateral

  • Producing monthly newsletters for communities under management to include selection of local non-profit project
  • Creating flyers related to upcoming events, awareness campaigns, and other matters of interest to AIL
  • Writing and distributing press releases
  • Developing partnerships for promoting AIL and communities under management using ads and flyers for posting or distribution


Website Management 

  • Updating and managing the websites for AIL and communities under management with pertinent information on a daily basis
  • Serving as the AIL liaison with approved website vendor in the creation and updating of websites
  • Reviewing trends and feedback on websites, and making recommendations for improvements


Internet Listing Services

  • Updating and monitoring all Internet Listing Services to ensure up-to-date information for potential residents on a biweekly basis
  • Researching new opportunities for advertising communities under management


Administrative 

  • Reporting analysis on marketing initiatives on a weekly basis 
  • Reporting outcomes from events on a weekly basis (including media generated, photos/videos, contacts made)
  • Providing updates, revisions, corrections, etc. to be made to any level of AIL marketing on a weekly basis
  • Tracking expenses for company memberships and sponsorships, and events supplies ensuring they are within the annual budget and reporting on a monthly basis
  • Developing and maintaining list of contacts: non-profits, local businesses, elected and Town officials

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