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Digital Specialist

1 month ago

Fort Lauderdale, United States Robert Half Full time

Responsibilities:

  • Design and implement comprehensive digital marketing strategies to achieve business objectives.
  • Analyze market trends and competitor activities to refine strategies.
  • Develop, execute, and manage digital campaigns across various channels (e.g., paid social media, display advertising, email, SEO, PPC).
  • Monitor campaign performance and make data-driven adjustments to optimize results. Work with agency of record on implementation.
  • Utilize tools like Google Analytics, SA360, social media insights, and other metrics to track performance.
  • Prepare detailed reports on digital marketing performance, highlighting key metrics and ROI.
  • Oversee the creation of engaging content tailored to target audiences.
  • Ensure that content is aligned with brand voice and strategy.
  • Implement and manage SEO strategies to improve organic search visibility.
  • Oversee SEM campaigns, including keyword research, ad creation, and bid management.
  • Develop and manage social media strategies to increase brand awareness and engagement.
  • Monitor social media channels and engage with the audience as needed.
  • Work closely with other departments, such as sales, design, and product teams, to align digital efforts with overall business goals.
  • Liaise with external agencies and vendors as required.
  • Manage digital marketing budgets and allocate resources effectively.
  • Track expenditures and ensure that campaigns are delivered within budget.
  • Stay up-to-date with the latest digital marketing technologies and trends.
  • Implement and utilize digital tools for automation, analytics, and optimization.


Qualifications:

  • Experience: 2+ years of experience in digital marketing or related fields.
  • Education: Bachelor’s degree in Marketing, Business, or a related field. Advanced certifications (e.g., Google Analytics, HubSpot) are a plus and automotive industry.
  • Technical Skills: Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, Paid Social, CRM systems).
  • Analytical Skills: Strong ability to analyze data and derive actionable insights.
  • Communication: Excellent verbal and written communication skills.
  • Creativity: Ability to develop innovative digital strategies and content.
  • Project Management: Strong organizational skills and experience managing multiple projects simultaneously.