Sr. Specialist, Digital Advertising

1 month ago

Fort Lauderdale, United States AutoNation Full time

We're AutoNation - the biggest and most renowned automotive retailer in America, and a proud member of the Fortune 150. But that's just the beginning. We're in the midst of an incredible multi-year digital transformation that's set to revolutionize the industry.

At AutoNation, we're not just interested in keeping up with the times - we're dedicated to leading the charge. We're passionate about innovation and pushing the boundaries of what's possible, all while keeping our customers, coworkers, and communities in the driver’s seat. We believe that together, we can create a brighter future for everyone.

So what do you say? Are you ready to be part of something big?
AutoNation is elevating its search marketing strategy and seeks a proficient, data-driven Senior Digital Advertising Specialist with a fervor for the automotive industry. This role holds significant importance within the corporate marketing team, overseeing the execution and enhancement of AutoNation’s marketing campaigns.

Organizational Relationships:

The Senior Digital Advertising Specialist will drive the implementation of the digital marketing strategy to amplify AutoNation's paid media business, collaborating closely with both internal and external partners. Regular interaction with senior leaders in the Marketing division is essential, ensuring alignment with broader business objectives. This role will share financial responsibility for the paid search marketing, paid social marketing and programmatic display marketing channels across a diverse portfolio of retail stores and products, encompassing new and used car sales, vehicle acquisition, as well as service offerings. The digital advertising team is a pivotal function, crucial to the company's strategic vision.

Job Responsibilities:

  • Develop and execute a digital marketing strategy to deliver against annual financial goals and scale the search marketing channel
  • Managing the technical aspects of the business - specifically, integrations with APIs and/or Campaign Management Tools, development of internal keyword-level tracking, URL Generation, and mastering how the firm’s data synchs with its internal database
  • Ability to navigate complex bid auction environments and maximize campaign profitability on an ongoing basis
  • Creates and analyzes reporting for all campaigns. This includes creating custom reports for internal stakeholders and leadership.
  • Deliver a data-driven, quantitative approach to digital marketing; using metrics to measure success and create feedback loops to adjust bids across different ecosystems
  • Demonstrated ability to optimize campaign audiences, keyword lists, creative, ad types, offers, landing pages, etc.
  • Operate in a continuous test-and-learn environment to build and improve campaigns
  • Partner with senior stakeholders across product, sales, finance, service, and broader marketing to deliver customer experience enhancements that benefit digital advertising channels
  • Demonstrate behaviors consistent with the Company’s Vision, Mission, and Values in all interactions with customers, co-workers, and suppliers.
  • Adhere to all company policies, procedures, and safety standards.

    Qualifications:

    College degree required Intermediate to advance Excel skills required (VLOOKUPS, Pivot Tables etc.) Minimum 2-4 years progressive marketing experience; 1-2 years SEM experience; Meta ads and display advertising preferred Proven record of business analysis driven and fact-based decision-making Digital Marketing platform and technology integration experience, specifically with the Google Ads, Meta Ads, and/or 3rd party tools like Marin/Kenshoo/SA360 Experience using project management platforms (Basecamp, Asana, Trello etc.) Critical thinking, strategic and innovative skills Management consultant level written and verbal communication skills Strong attention to detail, excellent organization skills, and ability to manage multiple projects/responsibilities thru completion Strong communication of these details and program is needed for team visibility and quality control. Meta Digital Marketing Associate Certification (Preferred, not required) All position descriptions should include the following:

    Must meet company’s requirements for employment.

    Valid in-state driver’s license and have and maintain an acceptable, safe driving record.

    AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.

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