Marketing Director

3 weeks ago

Orlando, United States Earl Enterprises Full time

ABOUT US

At Earl Enterprises® bring together the power of people, services and creative genius to build innovative sustainable companies that guests can enjoy today and in the future through our diversified international brand portfolio of Planet Hollywood, Buca di Beppo, Bertucci’s, Bravo, Brio, Earl of Sandwich, Chicken Guy and TooJay’s to name a few. Earl Enterprises® continues to grow as a leader in the field of entertainment, leisure, tourism, hotel, and restaurant consultant services. Come join us onward and upward.

OPPORTUNITY

The Director of Marketing is responsible for developing and optimizing brand positioning and executing marketing plans for Earl Enterprises - Fast Casuals Restaurants This position develops integrated marketing campaigns and is the project lead for menu development. The Director of Marketing also conducts guest research to drive consumer insights based decision making and strategies. This position advises the Operations leader and Chief Marketing Officer.


WHAT YOU’LL DO

  • Plan, organize, monitor, and lead the enterprise digital marketing and technology projects and ensure resource alignment, engagement, commitment, and risk management
  • Drive the digital marketing strategy, aligned with brand standards, execution and budget
  • Manage digital marketing processes, plans and spend optimization across digital properties and device types
  • Collaborate with the Brand Marketing team and IT to design and develop new innovative digital programs that elevate and advance our digital brand presence
  • Optimize online content for maximum visibility and ranking on search engines
  • Implement and manage social media programs, including Facebook, Instagram, Twitter, Snapchat, YouTube and Blog
  • Assist in the ongoing development and upgrade of the corporate websites and specific landing pages
  • Develop and monitor interactive presence including: social media, online media
  • Generate content and ideas for promotions on social media channels
  • Measure the impact of social media on overall marketing efforts
  • Develop and maintain relationships with loyal guests/fans of the brands; identify and implement programs to utilize those guests/visitors as brand ambassadors
  • Monitor and utilize new media and technology as they emerge
  • Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities
  • Engage with site visitors/guests when appropriate and disseminate guest feedback through proper channels
  • Ensure consistency between interactive and traditional media: content, branding, and offers
  • Act as a Marketing liaison with the web developer to coordinate all website content changes, creative changes and Search Engine Marketing efforts and offers
  • Coordinate with external listing sites to ensure information about the brands are current and updated as offers, locations and menu information change
  • Implement processes to ensure all online offers and promotions have unique POS (Point of Sale) identifiers/codes to determine level of success
  • Review of and assist with in-restaurant digital media content (video programming, digital media boards, etc.)
  • Manage online ordering and ecommerce platforms
  • Manage email marketing initiatives and overall calendar

WHAT WE’RE LOOKING FOR

  • At least 5 years of experience planning and developing successful marketing campaigns and strategies in the QSR segment
  • At least 5 years of expertise of Hands-on expertise managing Paid Search, Email, SEO, Affiliate, Display, Mobile, and Social campaigns required
  • At least 3 years of experience managing direct reports
  • Demonstrate strong creative instincts balanced with very solid strategic and analytical capabilities
  • Ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams
  • Experience in the restaurant industry required
  • Extensive understanding of online marketing industry trends and tactics
  • Strong interpersonal skills and ability to build professional relationships
  • Strong communication skills for interacting with senior management
  • Excellent verbal, written, and analytical skills


Other Requirements

  • Education: Bachelor's Degree (four year college or university) required. Business Marketing or Communications degree preferred
  • Experience: Five to seven years related experience preferred
  • Computer Skills: Microsoft Office required. Adobe Creative Suite preferred. Experience with Wordpress and HTML experience with CRM platforms.


ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

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