Coordinator, Marketing
4 weeks ago
The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations, handling SBV administrative duties, and overseeing responsibilities related to the gift card program.
PRINCIPAL RESPONSIBILITIES:
The successful candidate’s responsibilities will include, but not be limited to:
• Act as a liaison for tenants, conveying SBV initiatives such as Gift Card promotions, Tourism Initiatives, Events, and special promotions.
• Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter. Track metrics, experiment with new methods, and foster audience growth and engagement.
• Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty.
• Manage the gift card program, providing training to guest services associates and ensuring accurate daily reporting.
• Adhere to policies and procedures related to each marketing department initiative within the center.
• Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up. Implement platform programs professionally and promptly, contributing to result measurement.
• Maintain a polished appearance of common areas, including marketing materials, signage, and displays, ensuring all information is current and relevant.
• Aid in marketing initiatives targeting both tenants and customers to enhance the center's overall perception.
• Contribute to the execution and coordination of the property-wide Customer Service Initiative, collaborating with various departments.
• Actively participate in community-centric events, networking, and community outreach efforts.
• Manage collateral by assisting in the ordering, installation, and removal associated with events, promotions, and sponsorships.
• Provide administrative support by completing and submitting reports, recaps, and surveys related to center events, promotions, and sponsorships.
• Support administrative elements and approvals of sponsorship/event deals, including contracting, deal entry, proof of performance, payment collection, contract renewal, revenue forecasting, and reporting.
• Increase retailer participation in corporate and local events, including tourism programs and coupon book promotions.
• Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals. • Assist in the preparation of contracts and purchase orders.• Manage the mall website, oversee Social Media communications, create retailer newsletters, and develop collateral material.
• Keep abreast of industry trends, monitor emerging platforms, and analyze competitor activities.
• Play a pivotal role in the marketing team by providing advice and contributing to marketing strategies, tourism programming, and retailer integration.
• Support DMBD & ADMBD in coordinating materials, presentations, and preparations required for trade shows. • Increase retailer participation in Tourism initiatives, such as FAMS, Community events, and Concierge events.
• Act as the primary contact for Shop and Stay Packages, Group Tours, and Programs with hotels.
• Assist in Tour Operator follow-up, outreach, and coordination for tourism vouchers with clients.
• Track and analyze tourist traffic, including groups and free independent travelers.
• Coordinate Group/Tourism Programs and FAM/Property Tours, collaborating with ADMBD in all aspects.
• Offer assistance to co-workers and other departments as requested by the supervisor, participating in team meetings and efforts to achieve the center's goals.
MINIMUM QUALIFICATIONS:
3 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting
Knowledge of retail management, marketing, tourism, social media or communication
Ability to handle multiple projects simultaneously
Well-developed oral and written skills
Sound fiscal management and budgeting skills
Excellent word processing, Excel, and Power Point skills
Flexibility to work varied schedules including weekends and evenings
Bilingual is a plus
About Us
Simon is a global leader in retail real estate ownership, management and development and an S&P 100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. Our portfolio includes assets of national and international renown - proven assets that are the preferred location for retailers.
In addition to our high quality properties, Simon is also known for our strong balance sheet, a long-tenured and well-respected senior management team, and our innovative spirit, as reflected in a 50 + year history of successful retail real estate development, management, and leasing. Simon was named Fortune’s Most Admired Real Estate Company eight times. We have experienced an explosion of growth and innovation unprecedented in the industry and we look forward to Simon's future.
Simon is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
If you require assistance or need to request an accommodation due to a disability, please email
C
andidateAccommodations@simon.com
. Please note this email is intended only for accommodation requests related to the application and interview process. Any other correspondence will not receive a response.
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