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Paid Search Manager
2 months ago
Planet Interactive is looking for an Paid Search Manager to join our well known Fortune 500 client on a 12-month contract. This role will be 40 hours per week and will work a hybrid schedule, onsite 3 days per week, from their Culver City office.
Paid Search Manager Responsibilities:
- Hands-on management of Americas search engine marketing program, from planning to tactical execution.
- Sets up, launches, tracks and scales campaigns on Google and Bing including text and Google shopping (PLA) ads.
- Tracks cost, demand and revenue performance against weekly and quarterly goals, and optimizes to improve value based on performance
- Stays ahead of the latest developments in the search engines, digital marketing landscape, and industry tools.
- Evaluates opportunities against financial goals and brand fit, testing as appropriate.
- Recommend and execute on new tests and beta opportunities
- Provides analytical support with our Data Sciences team on campaign performance
Paid Search Manager Skills:
- Strong hands-on experience with search engine marketing, bid management systems
- Strong direct response marketing experience, being able to demonstrate ways to optimize to achieve a balance between revenue and cost goals.
- Problem solver. Ability to find areas of opportunity by looking at data, and also to tell stories based on results in the data.
- Experience with account re-organization and full understanding of how to best segment keywords, match types and audiences.
- Knowledge and experience managing Google Shopping/Product Listing Ads preferred
- Data driven and passionately analytical, Excel power user
- Comfortable with ambiguity, and able to work well independently as well as part of a cohesive, high performing team
- Highly motivated with ability to thrive in a fluid, demanding, fast-paced environment
- Attention to detail with strong organizational and time management / prioritization skills
Paid Search Manager Qualifications:
- 5+ years experience in Paid Search performance marketing programs
- Experience managing and optimizing product feeds highly preferred
- Outstanding verbal and written communications
- Experience working with a global brand preferred
- Google AdWords certification and experience with Bing Ads preferred
- Marin (preferred), Adobe, Doubleclick or Kenshoo bid management system experience - Bid Management Platforms
- Spanish, Portuguese or French language skills not required but would be advantageous
Education: Bachelor’s Degree Required