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Digital Marketing Specialist

3 months ago

Jersey City, United States IV Interactive Full time

IV Interactive is looking for a Digital Marketing Specialist (Paid Social & Paid Search) to join our growing team. If you are creative, data-driven and love digital marketing, this is a perfect place for you.

IV Interactive is a high-performing, fast-growing, creative agency focused on creative excellence, digital marketing, technology implementation and strategic consulting. Using this multidisciplinary approach, we provide results-driven, award-winning solutions to healthcare companies (and more) throughout the world.

Our ideal team member is highly-organized with the ability to think strategically, strong analytical abilities and a talent for creative problem-solving. You will collaborate on the creation, execution, and optimization of ongoing paid social, paid search, and other digital marketing campaigns. 

We offer excellent compensation and benefits, including health, dental, vision and retirement. Remote work is available for this role.

We look forward to hearing from you

What you’ll do:

  • Create campaign plans, including budget, targeting, and recommendations on Facebook Ads (Meta), TikTok, Google Ads, LinkedIn Ads and more
  • Conduct competitive research and develop audience sets, targeting and keywords  for paid digital campaigns
  • Setup of accounts, tracking and campaigns with best practice guidelines
  • Manage multiple campaigns with a keen focus on performance, including ongoing testing, optimization and budget management to meet campaign goals
  • Create reports relaying complex data sets and effectively communicate performance to clients
  • Pace and optimize campaign spend against daily/monthly budgets
  • Assess landing pages for strategy and conversion rate optimization
  • Monitor, recommend and test the latest digital marketing tactics for internal and external initiatives

What you need:

  • Must have obtained, at a minimum, a Bachelor’s degree in  marketing, advertising, communications or relevant field.
  • Strong understanding of digital marketing fundamentals and methodologies
  • 3+ years of experience managing paid social campaigns (Meta, TikTok)
  • 2+ years of experience managing paid search campaigns (Adwords, Bing)
  • A foundation of Conversion Rate Optimization (CRO) best practices
  • Excellent spreadsheet skills, Excel or preferably with Google Sheets
  • Meta Ads, Google Adwords and/or Analytics Certified
  • Experience working and communicating directly with clients
  • Impeccable attention to detail

Bonus points:

  • Experience in the healthcare / medical vertical
  • Experience with Supermetrics and other marketing automation tools
  • SEO experience

Benefits:

  • Collegial, energetic work environment at a fast-growing company
  • Excellent compensation and benefits
  • Medical, Vision & Dental coverage
  • IRA plan / Profit Sharing Plan
  • Generous Paid Time Off - Including PTO “Credit” for volunteer work

IV Interactive is committed to cultivating a culture of inclusion, respect and connectedness. We’re able to grow and learn better together with a diverse team of employees. All employees, whatever their gender, race, ethnicity, national origin, veteran status, age, sexual orientation, education or disability should feel valued, respected and heard. We’re committed to maintaining an inclusive environment with equitable treatment for all.

IV Interactive is an Equal Opportunity Employer and Participates in E-Verify. Candidates will be asked to complete a background check as a condition of employment.