Marketing Specialist

2 weeks ago

Raleigh, United States Advanced Recruiting Partners Full time

Purpose:

This role requires a deep understanding of digital marketing, customer engagement, and the ability to work collaboratively with cross-functional teams.

Key Responsibilities:


Strategy Development:

Define and lead the marketing strategy in coordination with brand/campaign strategies set by the product manager.

Participate and lead franchise-level marketing strategic programs; elevate brand-level strategic thinking to franchise-level applications

Leverage AI tools and technologies to enhance marketing strategies, including AI-driven customer segmentation, personalized content creation, and predictive analytics.


Insights, Analytics, and Measurement:

Identify channel and consumer experience trends and ensure that content development is driven by actionable insights.

Utilize data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.

Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.


Content Development:

Partner with a wide range of internal and external stakeholders to develop impactful and meaningful content across the multiple channels; explore multiple techniques/technologies to rapidly feed an engine

Develop and implement marketing campaigns across multiple channels, including digital, social media, email, and in-store.

Manage the submission of marketing assets through the Medical, Legal, Regulatory (MLR) review process to ensure compliance with industry standards and regulations.

Collaboration: Work closely with product management, sales, and operations teams to ensure alignment and integration of marketing efforts.

Innovation: Stay updated on industry trends and emerging technologies to continuously improve marketing strategies.


Experience Required:

4+ years of experience in digital marketing, marketing, or a related role.

Strong understanding of customer segmentation, online marketing, and user experience.

Ability to edit HTML and use Adobe Creative Cloud apps to rapidly create/edit digital content.

Proven track record of managing and executing successful marketing campaigns.

Excellent analytical skills and the ability to interpret data to drive decisions.

Familiarity with the content review process/workflows.

Familiarity with Google Analytics and Tag Manager.

Strong communication and interpersonal skills.

Ability to work collaboratively in a team environment


Experience Preferred:

Significant experience in the healthcare/biotech industries.

Familiarity with digital marketing tools and SEO best practices.

Demonstrated ability to collaborate effectively with cross-functional teams.

Experience with AI tools and technologies for marketing purposes.

Proficiency with content management systems, particularly Veeva PromoMats and WordPress.

Education:

Bachelor's degree in marketing, business, communications or a related field. Applicable work experience also acceptable.

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