Marketplaces Marketing Manager

2 weeks ago


Germantown, United States Educated Solutions Corp Full time

ESC has an exciting opportunity for a Marketplaces Marketing Manager to join our premier client’s Paid Media/Ecommerce team.The Marketplaces Manager will be creating and executing effective pay-per-click (PPC) advertising strategies (search, display, native, programmatic, content, etc.) across multiple online marketplaces to drive traffic, sales, and brand visibility. This includes all existing marketplace channels as well as testing new paid marketplace opportunities. They’ll also be responsible for collaborating with the Marketplaces Merchandising Team, Creative Team, & SEO Manager to improve the overall quality of marketplace listings & store health. This position reports to the Acquisition Marketing Manager and you’ll be working alongside 2 other Paid Search Specialists.


Essential Job Duties and Responsibilities:


Strategy Development:

  • Develop and execute comprehensive PPC strategies across various online marketplaces (e.g., Amazon, eBay, Walmart, etc.).
  • Conduct thorough, marketplace-specific keyword research and competitor analysis to identify growth opportunities.
  • Monitor industry trends and stay informed about each marketplace’s evolving ad formats, bidding strategies, and algorithm updates.


Campaign Management:

  • Create, manage, and optimize Amazon & other marketplace PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) to drive traffic and conversions.
  • Monitor campaign performance, adjust bids, budgets, and targeting to maximize ROI.
  • A/B test ad creatives, landing pages, and other elements to improve campaign performance.
  • Utilize advanced keyword research tools and techniques to identify high-impact keywords, long-tail variations, and negative keywords for optimal campaign performance.
  • Employ advanced bidding strategies, such as manual bidding, automated bidding, and bid adjustments, to maximize ROI and achieve specific campaign goals
  • Implement and test different ad formats (e.g., video ads, product display ads) to diversify campaign tactics and enhance user engagement


Data Analysis and Reporting:

  • Analyze key performance metrics, such as CTR, CPC, conversion rate, ACoS, ERS and sales, to derive actionable insights & identify growth opportunities.
  • Prepare detailed performance reports and dashboards to present to senior management and stakeholders, outlining campaign progress, results, and optimization recommendations
  • Maintain daily, weekly & monthly performance reports


Collaboration:

  • Collaborate with Merchandising, Marketing & Creative teams to optimize product listings, imagery, and descriptions for maximum impact.
  • Work closely with various Ad Reps & support teams to resolve issues, optimize listings, and implement best practices.
  • Collaborate with the marketing and sales teams to align paid search efforts with broader marketing campaigns and product launches


Budget Management:

  • Manage the marketplace paid search budget, allocating funds strategically across campaigns, products, and seasons to maximize impact
  • Conduct regular budget reviews and forecasting, making data-driven recommendations for adjustments based on historical performance and anticipated demand


Innovation and Industry Awareness:

  • Stay current with industry trends, algorithm changes, and emerging best practices within Amazon Advertising and the broader paid search landscape.
  • Continuously explore and experiment with new ad formats, targeting options, and optimization techniques to stay ahead of the competition and drive innovation.
  • Research new marketplace channels to test beyond Amazon, Walmart, eBay.



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