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Director of Market Intelligence

4 weeks ago

Brea, California, United States Samyang America, Inc. Full time

Responsibilities

[Market Intelligence (MI)]

  • Develop strategies based on local market research and analysis to derive insights
  • Identify business opportunities through analysis of local and global market trends
  • Analyze competition and develop benchmarking strategies
  • Manage market opportunities and risks by analyzing economic, industrial, and consumer trends
  • Collaborate with headquarters and overseas subsidiaries to establish global marketing strategies (localization)
  • Collect MI-related data and establish and refine analysis processes

[Customer Insight (CI)]

  • Develop marketing strategies by deriving customer insights through local customer data analysis
  • Formulate tailored strategies by analyzing consumer behavior, cultural characteristics, and purchasing patterns
  • Define customer segmentation and persona
  • Analyze CRM data and develop customer experience optimization strategies
  • Conduct customer satisfaction surveys (NPS), questionnaires, and Voice of Customer (VOC) analysis, and derive key findings
  • Collaborate with headquarters and local teams to execute and improve customer-focused strategies

Requirements

  • Experience in global FMCG companies or consulting firms in MI/CI roles
  • Minimum of 8 years of experience in market research and customer insight analysis in the relevant country or region
  • Understanding of consumer behavior, cultural differences, and brand perceptions
  • Essential experience in data analysis and research (including field research)
  • Proficiency in data analysis tools and BI tools such as Excel, SQL, Python, R (Tableau, Power BI, etc.)
  • Strong communication skills for collaboration with multinational teams
  • Proficiency in English or Korean for communication with HQ (essential)