Digital Marketing Director

1 week ago

Brea, California, United States Suna Solutions Full time

This range is provided by Suna Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$180,000.00/yr - $200,000.00/yr

Lead Recruiting & Operations Specialist at Suna Solutions

Job Title: Digital Marketing Director

Pay Rate: $180K - $200K per year

Duration: Direct Hire

Location: Onsite in Brea, CA 92821

POSITION OVERVIEW:

We are seeking a Digital Marketing Director to lead our dynamic marketing team at our Brea, CA location. The ideal candidate will have grown from a performance/marketing data analyst background, with strong experience in advertising operations and hands-on execution. This role requires a strategic leader who excels in data-driven decision-making, budget management, and driving growth through paid channels, SEO, and email/SMS marketing campaigns.

KEY RESPONSIBILITIES:

  • Develop and Execute Digital Strategy: Lead the development and implementation of a cohesive digital marketing strategy that aligns with overall business goals and objectives.
  • Lead Paid Performance Team: Manage the paid performance marketing team, overseeing PPC, display advertising, social media advertising, and other paid channels.
  • SEO Strategy: Oversee and refine SEO strategies to enhance organic search rankings, increase website traffic, and optimize conversions.
  • Email and SMS Campaigns: Plan and execute targeted email and SMS marketing campaigns to engage customers, increase retention, and drive revenue.
  • Data-Driven Insights: Monitor and analyze performance metrics across all digital channels, providing regular reports to senior management and optimizing strategies based on data insights.
  • Cross-Functional Collaboration: Work closely with content, design, and product teams to ensure a unified and integrated approach to digital marketing efforts.
  • Trend Awareness: Stay up to date with industry trends, new technologies, and best practices, ensuring our digital marketing strategies remain innovative and competitive.
  • Budget Management: Manage the digital marketing budget (~$10M+), ensuring optimal resource allocation and maximizing ROI across all paid channels.
  • Team Leadership: Mentor and develop a high-performing digital marketing team, fostering a culture of innovation, collaboration, and continuous growth.

REQUIREMENTS:

MUST-HAVE:

  • DTC Experience: Proven experience working with direct-to-consumer (DTC) brands, driving growth through digital marketing strategies.
  • Growth Strategies Expertise: Led growth marketing strategies, including go-to-market (GTM) strategies and other growth tactics.
  • Team Management: Experience leading and managing a team of 5-6 people, fostering a collaborative and productive work environment.
  • Cross-Functional Collaboration: Strong experience collaborating with cross-functional teams, particularly in branding, creative, and web teams.
  • Budget Management: Managed significant marketing budgets (~$10M+), driving a 4-5x ROI, correlating to revenue growth of $40-50M.
  • Campaign Execution: Hands-on experience executing campaigns across all paid channels, including Google Ads, Meta (Facebook/Instagram), Affiliates, and others, with a focus on budget allocation and optimization.
  • Data-Driven Decision Making: A strong data-driven mindset, able to analyze and interpret data to identify challenges and opportunities, set performance benchmarks, and apply insights to refine strategies.

NICE-TO-HAVE:

  • Branding Strategy: Ability to provide strategic guidance for branding initiatives, including product persona development, positioning, and PR content creation.
  • Industry Experience: Preferably experience in action sports or high-ticket consumer electronics.
  • Omnichannel Experience: Background in companies with an omnichannel approach (DTC + B2B) and a focus on DTC.

QUALIFICATIONS:

  • Education: Bachelor's degree in Marketing, Business, or a related field; Master's degree is preferred.
  • Experience: 5+ years of experience in digital marketing, particularly with a focus on paid performance, SEO, and email/SMS marketing.
  • Growth Success: Proven track record of successfully developing and executing growth strategies, driving sales, and customer acquisition.
  • Leadership: Strong leadership and team management skills, with the ability to inspire and lead a high-performing team.
  • Analytical Skills: Excellent analytical skills, with proficiency in digital marketing tools like Google Analytics, Google Ads, SEO tools, and email/SMS marketing platforms.
  • Communication: Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and at all levels of the organization.
  • Adaptability: Thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously while achieving marketing goals.

If you're a data-driven marketing leader with a proven track record in driving growth through digital channels and performance marketing, we invite you to apply for this exciting opportunity

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