Director of Market Development
6 days ago
Beckman Coulter Diagnostics is a leading global provider of life sciences research tools, medical diagnostic equipment, and laboratory automation. Our products and services are used in hospitals, clinics, and laboratories around the world to help improve patient outcomes and advance scientific research.
Marketing Leadership Role
We are seeking an experienced marketing leader to join our team in North America. As Director of Market Development, you will be responsible for developing and executing marketing strategies to drive growth and revenue in the clinical chemistry and immunoassay markets. You will collaborate with cross-functional teams to identify business opportunities and develop marketing plans to support them. Additionally, you will lead market research and analysis to understand customer needs and preferences, and work with sales teams to develop and execute sales plays and promotions.
Responsibilities
- Develop and execute market development strategies to drive growth and revenue in the clinical chemistry and immunoassay markets in North America
- Collaborate with cross-functional teams to identify business opportunities and develop marketing plans to support them
- Lead market research and analysis to understand customer needs and preferences
- Work with sales teams to develop and execute sales plays and promotions
- Monitor market trends and competitor activity to stay ahead of the competition
Requirements
- Bachelor's degree in a related field (e.g. medical technology, life science, engineering) or equivalent experience
- Minimum 10 years of experience in commercial marketing or sales, preferably in the diagnostics industry
- Strong background in market development and strategy
- Excellent communication and leadership skills
- Ability to work effectively in a fast-paced environment and adapt to changing priorities
Benefits
- Competitive salary and bonus structure
- Comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off
- Opportunities for career growth and professional development
Travel Requirements
- This position requires up to 50% travel, both domestic and international
- Occasional requirements include walking, sitting, standing, and handling objects
- Travel by car and air is necessary, with potential long wait times
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