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Marketing Manager

3 months ago

Birmingham, United States ELIA GROUP Full time

Summary

ELIA Group is a multi-faceted, fully integrated real estate and hospitality company that acquires, develops, and manages commercial properties in landmark locations throughout the United States. In Real Estate & Development and Hospitality, we don’t sit back and let things happen, we make things happen Whether we’re crafting deals or cocktails, our unparalleled attention to detail leads to award-winning real estate development and hospitality projects.

Come join our expanding team that is located in Birmingham, MI and has a growing presence in Nashville and play a meaningful role in continuing ELIA’s legacy of creating unique opportunities and iconic experiences

What You’ll Be Doing (Key Responsibilities)

We are looking for a dynamic Marketing Manager to drive the success of our F&B venues through innovative promotional events and activities. Reporting directly to the Director of Marketing, you will implement marketing strategies that elevate our offerings and create unforgettable experiences for our guests. You will also be responsible for creating engaging content specific to F&B venues, including photography and video production, and directing all branded marketing materials for these venues under the guidance and direction of the Director of Marketing.

Your key responsibilities include:

  • Post and schedule content across all social media platforms, ensuring consistent and engaging online presence.
  • Work closely with venue managers to understand their unique marketing needs and tailor promotions to enhance guest engagement and venue profitability, in alignment with overall marketing objectives.
  • Develop and implement social hospitality strategies to enhance guest interactions and satisfaction on social media platforms.
  • Develop and implement marketing strategies for F&B venues, as directed by the Senior Marketing Manager, to enhance visibility and appeal.
  • Organize and promote exciting events and activities that differentiate our F&B venues and attract a targeted audience, following strategic directions set by the Senior Marketing Manager.
  • Lead content creation for F&B venues, including directing photography and video editing to capture the vibrant atmosphere of events, under the oversight of the Senior Marketing Manager.
  • Manage the design and production of all branded marketing materials for F&B venues, ensuring they reflect the unique character and standards of each location and align with broader marketing strategies.
  • Coordinate with external partners, including entertainment providers and promotional companies, to enhance event offerings, ensuring these collaborations are in line with strategic goals.
  • Monitor the success of marketing initiatives, providing detailed reports on outcomes and recommendations for future promotions to Marketing leadership.

What We Expect of You

At ELIA, we use our unique experience and contributions to deliver more than value – we set new standards We seek someone that is looking for more than a job – we want to work with someone who is as passionate as us about what we do and how we go about doing it.

Your success with us requires these qualifications:

  • 1-3 years of experience in marketing, with a focus on F&B, events, or entertainment marketing.
  • Proven ability to manage and execute large-scale promotional events.
  • Strong understanding of social media and digital marketing strategies relevant to the F&B industry.
  • Proficiency in content creation, particularly in photography and video editing.
  • Excellent organizational and project management skills, with the ability to lead initiatives in a fast-paced environment.
  • Effective communication skills, capable of engaging with diverse stakeholders including venue staff, external partners, and customers.

Education and Experience

  • Bachelor’s degree in Marketing, Business Administration, or a related field.

Competitive Salary and Great Benefits

At ELIA, base pay is one part of our total compensation package. Your base pay will depend on your skills, qualifications, experience, and location.

You’ll also receive competitive benefits, including comprehensive medical and dental coverage, participation in our 401(k) program, and a generous paid time off policy. Additionally, this role will be eligible for discretionary bonuses.

Work Environment

We’re a bold and imaginative team with a proven record. Our robust team has extensive subject matter expertise and cohesive team chemistry in every facet of our business. We’re strategic-planners and boundary-pushers in the best possible way. It’s important to our culture to have fun while also exceeding everyone’s expectations.

This is a full-time position working in an office environment that is as unique and iconic as our business model. You will typically work Monday through Friday 9:00 a.m. to 5:00 p.m, however, work hours vary significantly, often requiring evenings and weekends to align with F&B activities. Work is primarily conducted in F&B venue settings and the corporate office.

Physical Requirements

At ELIA, we are all about setting you up for success The physical demands described here are representative of those you must possess to successfully perform the essential functions of this role.

This is primarily an office role that requires you to remain in a stationary position for long periods of time although standing in, and moving between, work areas may be required. You will need to be able to operate a computer and other office productively machinery, such as a calculator, copy machine, and computer printer, for a significant part of each day. This role frequently requires you to move around our office or our other properties. This role occasionally requires the ability to move objects weighing up to 25 pounds. You will also need to be able to operate a motor vehicle to visit various properties and meeting sites and communicate effectively in person, before groups, and over the telephone.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.