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Outside Sales VP

2 months ago

Fremont, United States Tide Rock Full time

Company Description:

Specialized Coating Services "SpecCoat" is a rapidly growing company in the Tide Rock Holdings portfolio. SpecCoat is an established leader in advanced coating solutions. Our cutting-edge technologies and commitment to quality have made us a trusted partner for businesses worldwide. Our expansive expertise caters to a broad spectrum of industries including aerospace & defense, and medical. We are seeking a dynamic and experienced Director of Sales to lead our sales team and drive revenue growth.


Role Description:

The Outside Sales VP will be responsible for developing and executing sales strategies to achieve company goals and objectives. This is a "hunter" role and will require someone with a proactive sales approach to acquiring new logos. This person will have a proven track record in sales leadership, particularly within either industrial coatings, aerospace & defense, medical device, or contract manufacturing. The Sales VP will partner with the Chief Executive Officer and the Tide Rock team to align sales efforts with the company's strategic direction and ensure customer satisfaction.


What you’ll do:

  • Lead from the front. Proactive outbound sales individual responsibility in addition to managing a small sales team.
  • Develop and implement comprehensive sales strategies to drive revenue growth and market expansion.
  • Develop KPIs, processes, and tools to drive sales volume and velocity, customer penetration and profitability, profit margin, price realization and other metrics
  • Expand market share with existing customers and while also growing new customer base in proven market segments.
  • Utilize knowledge of industry and customer needs to develop compelling value propositions that enable SpecCoat to successfully continue to sell superior capabilities over price
  • Identify and pursue new business opportunities, including new markets, partnerships, and customer segments.
  • Build and maintain strong relationships with key customers, partners, and industry stakeholders.
  • Develop and execute pricing strategies that align with the value delivered to customers.
  • Conduct market research and analysis to understand customer needs, competitive landscape, and pricing trends.
  • Develop pricing models and tools to support decision-making and pricing execution.
  • Train and support the sales team on value-based pricing principles and tactics.
  • Lead, mentor, and manage the sales team, fostering a high-performance culture and ensuring achievement of sales targets.
  • Prepare and present sales forecasts, budgets, and performance reports to the executive team.
  • Add additional sales professionals to the group to achieve desired results.
  • Drive continuous improvement in sales processes, tools, and techniques.


What we’re looking for:

  • Bachelor's degree in Business, Marketing, Engineering, or a related field
  • Minimum of 10 years of sales experience, with at least 3 years in a sales leadership role within industrial coatings, contract manufacturing or aerospace & defense industries
  • Proven track record of achieving and exceeding sales targets and driving revenue growth.
  • Experience in a high growth environment with a track record of success
  • Understanding of conformal coating technologies and applications would be helpful, but not necessary
  • Results-driven with a strong sense of urgency.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to think strategically and translate strategies into actionable plans.
  • Proficient in CRM software and sales analytics tools.
  • Willingness to travel as needed.
  • Collaborative team player with a customer-centric mindset.
  • High level of integrity and professionalism.