Digital Marketer

4 weeks ago

Birmingham, United States Johnson Service Group Full time
Job DescriptionJob Description

 

Requirements:
 

  • Bachelor's Degree
  • 3 years of experience in content marketing, communications or related field
  • SEO optimization across all content, including keyword targeting, interlinking and general best practices
  • Creating email templates, segments and landing pages with embedded forms in a marketing automation platforms a plus
  • Strong project management skills and experience managing multiple complex deliverables under tight deadlines
  • Ability to craft messages appropriate for different media and apply them in a marketing automation platform
  • Solid track record for creating compelling messages for different verticals and target audiences
  • Familiarity with effective content distribution methods and experience using content management tools and programs
  • Support marketing programs through digital channel orchestration, including content development, project management and hands-on platform work
  • The ideal candidate has the discipline to reliably create interesting and compelling B2C and B2B content on deadline, the drive to support campaigns from concept to delivery, and a keen eye to develop content and messages that drive results
  • Create a variety of marketing assets – including online copy, email, blog, and social media content - to acquire new leads, educate customers, win new business, up-sell and cross-sell solutions, and earn loyalty from customers
  • The candidate must have demonstrated success in creating professional, compelling marketing content, specifically for web and email.
  • Create messaging and content that will drive adoption and usage of the company’s growing number of products and services
  • Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed our sales team prospects
  • Participate in content and creative development to drive user engagement, adoption and digital sales of products
  • Monitor email, drip campaign, and SEO/SMO performance, then assess, make recommendations for optimization, and implement improvements
  • Function as a subject matter expert on email and text communication content performance and cadences
  • Create A/B tests for digital content when deemed necessary
  • Excellent written and verbal communication skills, as well as presentation skills, with a deep understanding of how to create content that tells a story using words, images and video
Company DescriptionOur people and culture make JSG a great place to work. JSG’s mission is to empower people, help our clients reach their goals, and hire motivated individuals.

Johnson Service Group, Inc. (JSG) is a North American leader in the staffing and consulting services industry, with 40 years of experience investing in people and companies. We are always looking for great people to join our team—we want to see your success here at JSG We can be found locally in more than 30 offices throughout the United States and Canada. JSG continues to work diligently to offer our clients and candidates world-class service and diversified offerings to fit their evolving needs.

Johnson Service Group (JSG) is an Equal Opportunity Employer. JSG provides equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, marital status, protected veteran status, or any other characteristic protected by law.Company DescriptionOur people and culture make JSG a great place to work. JSG’s mission is to empower people, help our clients reach their goals, and hire motivated individuals.\r
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Johnson Service Group, Inc. (JSG) is a North American leader in the staffing and consulting services industry, with 40 years of experience investing in people and companies. We are always looking for great people to join our team—we want to see your success here at JSG We can be found locally in more than 30 offices throughout the United States and Canada. JSG continues to work diligently to offer our clients and candidates world-class service and diversified offerings to fit their evolving needs.\r
\r
Johnson Service Group (JSG) is an Equal Opportunity Employer. JSG provides equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, marital status, protected veteran status, or any other characteristic protected by law.

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