Fashion PR Manager

2 weeks ago


New York, United States GUAPA LLC Full time
Job description

About GUAPI: GUAPI Clothing opened its online store in February 2017 and has rapidly become a leader in the luxury streetwear space. Known for delivering high-demand, unique styles, GUAPI has established itself as a brand renowned for quality, authenticity, and trendsetting collections for both men and women.


Role Overview: We are seeking a highly skilled and creative Fashion PR Manager to lead our public relations strategy. This role is critical in ensuring our brand is represented to the world in line with our mission, engaging with high-profile clients, stylists, and celebrities. The ideal candidate will have experience building relationships with influencers, stylists, and celebrities, making them brand ambassadors by wearing our clothing and enhancing GUAPI’s visibility across key markets.


Key Responsibilities:

  • Develop and execute PR strategies to elevate GUAPI’s brand presence in the fashion industry.
  • Cultivate relationships with high-profile stylists, celebrities, influencers, and fashion editors to secure brand placements in key events and media outlets.
  • Coordinate celebrity and influencer dressing to ensure GUAPI pieces are worn at high-visibility events such as red carpets, photoshoots, and public appearances.
  • Create and manage PR campaigns that promote new collections, collaborations, and brand stories.
  • Organize and manage press releases, media kits, and fashion show presentations to ensure maximum exposure and brand alignment.
  • Monitor media coverage, track campaign success, and prepare performance reports to inform future PR strategies.
  • Work cross-functionally with the marketing, sales, and design teams to ensure PR efforts align with overall brand messaging.

Requirements:

  • Minimum of 5 years of experience in PR for established fashion brands, ideally in the streetwear or luxury segment.
  • Proven experience in celebrity and influencer partnerships, ensuring their endorsement of brand products.
  • Strong network and connections within the fashion industry, including stylists, influencers, editors, and media outlets.
  • Experience in organizing PR events such as fashion shows, product launches, or media previews.
  • Exceptional verbal and written communication skills, with the ability to craft compelling narratives and pitches for the brand.
  • Demonstrated ability to create and implement PR campaigns that generate buzz and media coverage.

Preferred Skills:

  • Strong media connections and a portfolio of successfully executed PR campaigns.
  • Expertise in digital PR and leveraging social media platforms to increase brand visibility.
  • Ability to manage crises and safeguard brand reputation.



How to Apply: Please submit your resume, cover letter, and examples of successful PR campaigns to careers@guapi.ch. In your cover letter, describe how you’ve worked with stylists, celebrities, and influencers in your previous roles.



  • Social Media

    2 weeks ago


    New York, United States Eleven Six PR Full time

    Eleven Six PR Social Media & PR InternWe have an immediate opportunity for a paid three-month internship with our travel and lifestyle agency. Candidates must be available to work 40 hours a week, normal business hours (9 am – 5:30 pm). What we look for in our interns: ambition, willingness to learn, excitement for diving into a project, can-do...

  • Director – Fashion

    3 weeks ago


    New York, United States Paul Wilmot Communications Full time

    Paul Wilmot Communications is looking for an ambitious and enthusiastic Director of Public Relations to join its thriving Fashion team, which works with both men's and women's fashion and accessories brands. The ideal candidate will lead and manage the Fashion Division by delivering exceptional results through superior knowledge of the evolving media...


  • New York, United States Quanta US Full time

    Our client a global leader in logistics is looking for an exceptional PR & Corporate Communications professional to lead internal and external communications across Global and Americas & Oceania (33 Countries) region. The role will focus on managing the reputation of the company across the region, whilst supporting integrated marketing communications...

  • Director – Fashion

    2 weeks ago


    new york city, United States Paul Wilmot Communications Full time

    Paul Wilmot Communications is looking for an ambitious and enthusiastic Director of Public Relations to join its thriving Fashion team, which works with both men's and women's fashion and accessories brands. The ideal candidate will lead and manage the Fashion Division by delivering exceptional results through superior knowledge of the evolving media...


  • New York, United States Sales Partners Full time

    Are you a storytelling enthusiast with a passion for public relations and strategic communication? Do you excel at building relationships, managing details, and crafting compelling narratives? We’re seeking a proactive PR and Communication Coordinator to join our dynamic team in New York City. If you thrive in a fast-paced environment and are ready to make...

  • PR Liaison

    4 weeks ago


    New Orleans, Louisiana, United States Burst Consulting LTD Full time

    We are seeking a highly motivated and creative PR Assistant to join our rapidly growing PR team at Burst Consulting LTD. As a Public Relations Assistant, you will play a key role in implementing PR strategies, supporting media relations, and contributing to various communication initiatives.Key Responsibilities:Assist in creating press materials, including...

  • Winter Intern, PR

    7 days ago


    New York, United States CerconeBrown Full time

    As a PR & Activation intern at Cercone Brown, you'll learn foundational skills in the field of public relations. Interns will have the opportunity to work across with the PR & Activation team to gain experience in an agency setting. Through this remote learning experience, you'll work alongside industry experts as a vital member of our team to bring our...

  • Vice President PR

    4 months ago


    New York, United States Monday Talent Full time

    An Innovative Global Communications Agency, seeks a strategic leader to join its team. If you are passionate about storytelling and collaboration this opportunity could be your perfect fit!This dynamic organization not only thrives on its culture of inclusivity, creativity, and authenticity but prioritizes these qualities in all they do. With a broad range...

  • Senior Manager, PR

    2 weeks ago


    New York, United States Nickerson Full time

    Join our award-winning PR team - named a PRNews 2024 Finalist for Small Agency of the Year - led by former NBC anchor, Shannon Mulaire.Job DescriptionOur Senior Manager, Real Estate & AEC PR & Communications will promote Nickerson and our clients by developing communications strategies and programs to promote and gain overall brand recognition for our real...

  • PR Director of Social

    2 weeks ago


    New York, United States Elle Communications Full time

    *Position available in either Los Angeles or New York*Position Summary:As the Director of Social & Environmental Impact at Elle Communications, you will spearhead strategic initiatives for clients dedicated to driving societal and environmental change. Your focus will encompass key areas such as racial justice, workers' rights, poverty alleviation, climate...

  • Fashion Designer

    7 days ago


    New York, United States Stateless Full time

    Based in the Tribeca neighborhood of NYC, Stateless Fashion Design & Consulting is a team of fashion design, branding, and production management experts. Stateless is outsourced by apparel brands around the world and across categories, for the design, development, and production of their apparel lines. “Stateless is a place with infinite room to be...


  • New York, United States Jennifer Bett Communications Full time

    About JBC: JBC is a 10-year-old media relations agency that provides a uniquely strategic approach to building brands and increasing overall consumer awareness. Founded by Jennifer Bett Meyer and Melissa Duren Conner in 2014, JBC specializes in amplifying businesses at all stages, from new-to-market startups to well-established public companies.Touching...


  • New York, United States Finn Partners Full time

    Public Relations Account Supervisor – Technology PR (NYC) LOCATION: The Public Relations Account Supervisor will be based in our NY, NY office. This is a hybrid role, working 3 days in the office and 2 days remotely each week. It is a full-time, direct-hire position. (There is 1 open position in our Tech PR practice, and it can be filled at either AVP or...


  • New York, United States Fourth Floor Full time

    Our client, a leading women's contemporary apparel brand, is seeking a Director of PR, Celebrity & VIP to join their NYC team!RESPONSIBILITIES:Manage and update the VIP talent partnership database, incorporating strategies for engaging celebrities and VIPs through seeding, gifting, and wardrobe selections.Establish goals and KPIs for the VIP & Celebrity...


  • New York, United States Align Social Impact Remote Work Freelance Full time $50 - $130

    Overview: Align Social Impact is seeking a creative and experienced Strategic Communications, Media and PR Specialist consultant to join the firm’s communications, PR and thought leadership practice. Align is a full-service impact agency at the nexus of storytelling, research, culture and systems change, and we specialize in serving brand, nonprofit,...


  • New York, United States Edite Inc Full time

    Company DescriptionFounded in 2006, [Édité] is a multi-label agency based in New York City.We represent both emerging and established designers in the United States with an eclectic mix of cutting-edge luxury and contemporary ready-to-wear and accessory collections.Working hand-in-hand with our designers, we build personalized and strategic US sales entry...


  • New York, United States Finn Partners Full time

    Public Relations Assistant Account Executive - Financial Services PR (NYC)LOCATION: This role is hybrid (working some weekdays in-office and remaining weekdays working from home remotely). We have one job opening for the Financial Services PR team's PR AAE role, and the position can either be based either in: our NYC office, or our Washington DC office, or...


  • New York, New York, United States Steve Madden Full time

    Job Title: Fashion Product DeveloperJoin Steve Madden as a Fashion Product Developer and play a key role in creating a product line that represents the brand's aesthetic. As a member of our design team, you will be responsible for developing a product line that showcases the brand's style and sophistication.Key Responsibilities:Conduct market research to...


  • New York, New York, United States Gina Group LLC Full time

    Job OverviewGina Group LLC is seeking a highly skilled Licensing Manager to join our team. This role will be responsible for developing and executing licensing strategies that align with our brand goals.The ideal candidate will have a strong background in licensing, brand management, or a similar role within the fashion industry. They will be able to...


  • New York, New York, United States Ogilvy Full time

    About the RoleWe are seeking a highly skilled and experienced Account Director to join our team at Ogilvy. As a key member of our healthcare communications team, you will be responsible for leading and managing client relationships, developing and implementing strategic communications plans, and driving business growth.Key ResponsibilitiesEstablish and...