Director of B2B Growth Marketing

2 weeks ago

Reno, United States MOBĒ Full time

MOBE

MOBE is a personalized program that empowers people on their path to a better life. We find individuals suffering with or at risk for chronic health problems, we selectively couple them with an expert MOBE Guide and/or Pharmacist in an empowering relationship and we engage them in a journey of better ways for thinking and acting toward enhanced physical, emotional and social well-being. This involves introducing them to entertaining, compelling and actionable mental and physical exercises.


Guiding consumers away from the mistaken assumption that the health care system holds all the answers, MOBE enables individuals to tap their own power to be better physically, emotionally and socially. We change the rules and the game. The benefits are dramatic, whether you struggle daily with a health condition or simply want to feel your best. Wherever you are on the journey to a better, healthier you, MOBE offers customized, comprehensive pathways forward. Each is tailored to the individual – and designed to get results.


Position Summary

We are looking for an analytical, collaborative, determined Director of B2B Growth Marketing to join our team and play a pivotal role in scaling our B2B marketing team for growth. You’ll lead the development and execution of growth-focused marketing strategies to fill and optimize the performance of our sales funnel.

In this strategic role, you’ll work closely with the commercial team to ensure seamless alignment and maximize campaign impact. You’ll identify and reach our ideal customers by running campaigns leveraging email, web, digital, and performance marketing channels. You’ll lead a team of marketing professionals that handles various aspects of marketing, including content, SEO, SEM, digital campaigns, organic social, and event marketing.

This is a perfect role for you if you are an experienced B2B marketer, love partnering with the broader commercial organization, thrive in a fast-paced, growth-stage startup environment and are motivated by a strong mission.


**This is a hybrid position. The candidate must be local to Reno, NV.


Responsibilities:

  • Create strategy and own execution of integrated, full-funnel demand generation campaigns across various channels, including events, content marketing, email, social media, paid advertising, SEO, SEM, public relations, direct outreach, and more.
  • Work cross-functionally with creative, commercial, marketing operations, and analytics.
  • Establish KPIs, track performance metrics, and provide regular reporting on effectiveness; continuously optimize campaigns.
  • Develop and maintain a robust testing plan across new and existing channels.
  • Stay abreast of industry trends and best practices.
  • Optimize inbound marketing efforts and conversion rates.
  • Develop and manage marketing events to create demand.
  • Conceptualize and plan creative content.
  • Oversee development of sales enablement content
  • Guide integrated PR/media relations strategy and execution.
  • Manage the B2B budget effectively, ensuring optimal allocation of resources for maximum ROI.
  • Build processes and frameworks that will scale with a growing organization.
  • Lead, manage, and develop a team of marketers, and work with several key external resources.


Minimum Qualifications:

  • 10+ years of marketing experience, with a focus on demand generation and growth marketing.
  • Background in B2B marketing within the health care industry or a similarly complex market.
  • An excellent people leader with 5+ years of leadership experience; experience with both managing external resources/agencies and managing/building an internal team.
  • Ability to set strategy and execute tactical activities.
  • Demonstrated experience in aligning marketing with broader commercial goals and objectives.
  • Exceptional analytical skills with a data-driven approach to refine strategies, optimize campaign performance and make decisions.
  • Familiarity with marketing automation and martech tools – Marketo, Wrike, Salesforce a plus.
  • Expertise in social media marketing and engagement.
  • Strong understanding of SEO and web traffic metrics.
  • Comfortable working in a dynamic and fast-paced environment.
  • An excellent communicator at the executive level and with peers and cross-functional teams.


Key Characteristics

  • Passionate about helping others
  • Self-Confident and able to diplomatically express views that may be unpopular
  • Conscientious, organized and dependable; always meets deadlines and commitments
  • Personable, easily establishes rapport with others, making them feel comfortable and valued
  • Initiative-Driven, pursuing goals beyond what is required or expected
  • Service-Oriented, anticipating, recognizing and meeting customer needs
  • Conflict-Manager, diplomatically and tactfully able to calm tense situations
  • Communication, addressing issues, listening and seeking mutual understanding
  • Influence, effectively persuading others
  • Collaborative, works as part of the team to successfully achieve common goal

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