Director of Marketing, Card Business

2 months ago

Hawthorne, United States Konami Digital Entertainment Full time

POSITION SUMMARY:

A strong self-starter with experience managing top-tier consumer brands with new product marketing and strategic campaigns, with an emphasis on digital campaigns, that target boys 8 - 14. Candidates should have solid business acumen, cross-functional leadership skills, the ability to multi-task numerous projects, be a team player, and desire to manage the world’s No. 1 TCG.


RESPONSIBILITIES:

Work with Marketing Manager to develop and execute comprehensive strategies for the marketing of the Yu-Gi-Oh TRADING CARD GAME (TCG), including, but not limited to target market identification and analysis, budgeting, and category and competitive analysis, with a focus on new user acquisition and ROI.

  • Oversee annual budgets for Marketing within Card Business.
  • Oversee inter-departmental collaboration with Organized Play, Sales, Digital Marketing, and R&D to ensure KDE-US Marketing efforts are focused on growing brand awareness, driving franchise relevancy, and supporting audience growth across Yu-Gi-Oh titles.
  • Coordinate with the EU branch on all joint marketing initiatives including but not limited to; Content Creator activations, use of assets from both prizing and for sale items, use of TVCM and other KDE-US created assets.
  • Work with EU branch Marketing on budgeting for shared agencies and resources such as Asana, etc.
  • Coordinate with the Digital Team to ensure Digital Marketing efforts are being cross-promoted with TCG Marketing whenever possible.
  • Work with Sales & Marketing to develop retailer promotions and trade advertising.
  • Work with Marketing Manager, Marketing Video producer/editor, and R&D to create compelling content (both written and video) to maximize a cohesive marketing message and increase sell-through. Set campaign KPIs and own the measurement and evaluation processes.
  • Work with Digital Product Marketing Team, Marketing Manager, Online Manager, and Senior Social Media Specialist on social media to create online and social media marketing campaigns, to create buzz, maximize exposure and sell-through of all physical and digital titles. Keep abreast of digital trends and develop strategies with the wider team to capitalize on new trends to drive the business.
  • Work with the Digital Product Marketing, Director of Organized Play, and Online Manger to ensure the Yu-Gi-Oh website has the most up-to-date information and is promoting the Yu-Gi-Oh TCG, Events and Digital Titles.
  • Work with Marketing Manager to grow the Yu-Gi-Oh Content Creator program. Ensure there is communication with the Digital Marketing team for their use of official Yu-Gi-Oh Content Creators and other influencers and ensuring that all Content Creators in the program are compliant with the guidelines within the program.
  • Work with Marketing Manager to ensure the placement of online, print and TV advertising and the development of key assets including ad copy, scripts and editorial messaging is completed and campaign reporting is submitted on time with ROI details.
  • Ensure reporting and analysis of all marketing activities are submitted on a timely basis.
  • Work with Marketing Manager to craft integrated marketing plans with other licensees.
  • Work with Director of Organized Play to make sure all OP activities are properly promoted.
  • Work with Director Organized Play, Event and Organized Play Manager, and Marketing Manager for trade and consumer show participation, including the creation of promotional items, maximizing key marketing messages and strategy.
  • Lead analysis of competitor marketing and share insights back with internal stakeholders.



QUALIFICATIONS / REQUIREMENTS:

  • BA/BS required. MBA preferred.
  • A minimum of 7 years’ experience marketing to kids required.
  • Knowledge of, or the willingness to learn the intimate workings of Card Business TCGs, including gameplay, REQUIRED.
  • Enthusiasm for and knowledge of the collectible or trading card games required.
  • Ability to work with limited supervision. The Director will work independently or with a cross-functional team to complete assignments. S/he should not need detailed instruction to achieve objectives. Personal initiative and sound business judgment required to identify, evaluate, and respond to business needs.
  • Strong presentation skills. Good oral and written communications skills.
  • A “Whatever it takes to win” competitive attitude.
  • An unwavering commitment to the customer and to your team.
  • Strong entrepreneurial spirit.
  • Proven ability to work with various personality types and work styles in a multicultural environment.
  • Expert with MS office suite (Power Point, Excel, Word).

  • Organized Play Specialist, Card Business

    2 months ago

    Hawthorne, United States Konami Digital Entertainment Full time

    POSITION SUMMARY: A strong self-starter with exceptional organizational skills who supports and assists the OP and Events Manager for the Americas. In addition, this position entails coordinating logistics, reporting, and tournament support for all Card Business IP. Candidate should also have solid business acumen, cross-functional skills, ability to...

  • Organized Play Specialist, Card Business

    1 month ago

    Hawthorne, United States Konami Digital Entertainment Full time

    POSITION SUMMARY: A strong self-starter with exceptional organizational skills who supports and assists the OP and Events Manager for the Americas. In addition, this position entails coordinating logistics, reporting, and tournament support for all Card Business IP. Candidate should also have solid business acumen, cross-functional skills, ability to...

  • Sales and Marketing

    4 weeks ago

    Hawthorne, United States Lighting Studio Full time

    Retail Sales & Marketing Role – Hawthorne, NJ Lighting Studio, LLCPart Time AND Full Time PositionsDo you "WOW" your customers? Do you love to come up with ideas for events, sales, and social media campaigns? Have a flair for design and designers? Come work at a great lighting showroom and show everyone what a great sales person you are. Work with...

  • Sales and Marketing

    4 weeks ago

    Hawthorne, United States Lighting Studio Full time

    Retail Sales & Marketing Role – Hawthorne, NJ Lighting Studio, LLCPart Time AND Full Time PositionsDo you "WOW" your customers? Do you love to come up with ideas for events, sales, and social media campaigns? Have a flair for design and designers? Come work at a great lighting showroom and show everyone what a great sales person you are. Work with...

  • Marketing and Sales Development Assistant

    2 weeks ago

    Hawthorne, California, United States HRO Inc Full time

    Marketing and Sales Opportunities with HRO IncWe are excited to offer a unique opportunity for students to gain hands-on experience in marketing and sales with HRO Inc. As a member of our team, you will have the chance to work alongside experienced professionals and contribute to the company's growth and development.Key Responsibilities:Engage with clients...

  • Entry Level Business Management

    3 weeks ago

    Hawthorne, United States Neo Enterprise Full time

    Neo Enterprise is a leading brand management and sales company that offers limitless opportunities and growth potential to all dedicated and motivated individuals. No matter the work history, we may be the last stop in your career search with our sales management training program! Currently, we are seeking qualified candidates interested in personal and...

  • Digital Marketing Executive Director

    2 days ago

    Hawthorne, New Jersey, United States Walmart Full time

    Company OverviewWe are Walmart, a global retail leader with a mission to save people money and help them live better. Our e-commerce platform enables the connection between supplier brands and retail shoppers at unprecedented scale. We work alongside talented individuals to engage with over 150 million households who shop with us.SalaryThe annual salary...

  • Senior Business Development Manager

    1 month ago

    Hawthorne, United States Structural Full time

    DescriptionSTRUCTURAL integrates technology-driven solutions with specialty contracting services to improve, protect, and enhance the existing infrastructure of owners directly, and in partnership with designers and contractors. STRUCTURAL offers a wide range of specialty repair and maintenance services and is the largest concrete repair contractor in the...

  • Global Customer Support Director

    2 days ago

    Hawthorne, New York, United States Sun Pharmaceutical Industries Full time

    Global Customer Support Director PositionEstimated Salary: $120,000 - $140,000 per yearAbout Our CompanySun Pharmaceutical Industries is a global leader in the pharmaceutical industry, providing high-quality, affordable medicines to patients worldwide.Job OverviewThe Global Customer Support Director will lead the customer support team, driving excellence in...

  • Business Development

    3 weeks ago

    Hawthorne, United States PI Los Angeles Full time

    We are seeking a results-oriented Business Development Leader who will work in alignment with our Executive Team, Human Resources Department, Field Operations, and Company Leaders. You will help design marketing and sales strategies with a focus on bridging the gap between client and consumer, driving aggressive customer acquisition campaigns, and creating a...

  • Senior Program Director

    2 weeks ago

    Hawthorne, California, United States ConsultNet Full time

    ConsultNet, a leading provider of technology talent and solutions, is seeking an experienced Senior Program Director to oversee key engineering projects. This direct hire position offers a competitive salary of $130k-$165k per year.About the RoleThis senior-level program director will provide strategic leadership and oversight to internal research and...

  • Interim Clinical Director

    6 days ago

    Hawthorne, United States JAG Physical Therapy Full time

    Interim Clinical Director at JAG Physical Therapy summary: The Interim Clinical Director oversees the operations and administration of a rehabilitative outpatient clinic that provides Physical and Occupational Therapy. This role involves ensuring compliance with healthcare regulations, conducting patient evaluations, and managing clinic staff performance...

  • Interim Clinical Director

    2 weeks ago

    Hawthorne, United States JAG Physical Therapy Full time

    Interim Clinical Director at JAG Physical Therapy summary: The Interim Clinical Director oversees operations and administration of an outpatient clinic providing Physical and Occupational Therapy. They ensure compliance with healthcare regulations while managing patient evaluations, treatment, and clinic performance metrics. The role involves supervising...

  • Interim Clinical Director

    3 weeks ago

    Hawthorne, United States JAG Physical Therapy Full time

    Clinical DirectorThe Physical Therapist Clinical Director is responsible for complete oversight of operations and administration of rehabilitative outpatient clinic providing Physical and Occupational Therapy. Ensures compliance with all regulations and health care requirements. This position is also responsible for patient evaluation and treatment. Who We...

  • Interim Clinical Director

    3 weeks ago

    Hawthorne, United States JAG Physical Therapy Full time

    Clinical DirectorThe Physical Therapist Clinical Director is responsible for complete oversight of operations and administration of rehabilitative outpatient clinic providing Physical and Occupational Therapy. Ensures compliance with all regulations and health care requirements. This position is also responsible for patient evaluation and treatment. Who We...

  • Interim Clinical Director

    1 week ago

    Hawthorne, United States JAG Physical Therapy Full time

    Interim Clinical Director at JAG Physical Therapy summary: The Interim Clinical Director oversees operations at a rehabilitative outpatient clinic specializing in Physical and Occupational Therapy. This role ensures regulatory compliance, manages staff, evaluates patient treatment outcomes, and maintains clinic performance metrics. The position requires...

  • Interim Clinical Director

    3 weeks ago

    Hawthorne, United States JAG Physical Therapy Full time

    Clinical DirectorThe Physical Therapist Clinical Director is responsible for complete oversight of operations and administration of rehabilitative outpatient clinic providing Physical and Occupational Therapy. Ensures compliance with all regulations and health care requirements. This position is also responsible for patient evaluation and treatment. Who We...

  • Cross-Functional Business Analyst

    1 day ago

    Hawthorne, California, United States SpaceX Full time

    Key ResponsibilitiesAs a Cross-Functional Business Analyst, you will be responsible for providing end-user support for our custom-built enterprise software solution. This includes:Investigating root causes of software issues to figure out the best solutionGuiding customers with clear steps and procedures to overcome system complexitiesIdentifying and...

  • Walmart Connect Industry Manager

    2 days ago

    Hawthorne, New Jersey, United States Walmart Full time

    Job SummaryWe are seeking an experienced Digital Marketing Executive Director to lead our sales efforts within Walmart's Home and Hardlines businesses. This role will focus on developing strategic plans to drive business growth and profitability.Key ResponsibilitiesThe ideal candidate will have:Proven experience building and managing high-performing...

  • Senior Business Intelligence Analyst, Starlink Growth

    1 day ago

    Hawthorne, California, United States SpaceX Full time

    **Job Overview**Sr. Business Analyst is required to lead the development of strategies, metrics, and processes for assessing the health of Starlink business. The ideal candidate will have experience in reporting and analytics within customer operations, manufacturing, quality, human resources, purchasing, operations, cost accounting, supply chain management,...