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Digital Marketing Coordinator
2 months ago
Job Title: Digital Marketing Coordinator
Location: Los Angeles 90013
About Us:
We are an emerging brand in the smoking accessories market, dedicated to offering top-notch products. We pride ourselves on merging high quality with striking design, ensuring we meet the discerning tastes of the cannabis community. As a rapidly growing brand, we're excited about the future and eager to bring passionate individuals on board.
Overview:
Weeday seeks a full-time Digital Marketing Coordinator to boost our online presence and engagement. Responsibilities include managing social media, planning campaigns, driving e-commerce traffic, and fostering collaborations. Key goals: increase Instagram followers, organic traffic, and email marketing revenue. Ideal candidates are data-driven, analytical, and creative. Join us to elevate Weeday's digital impact.
This is a full-time position based in our headquarters in Downtown LA, with a hybrid work schedule of 3-4 office days per week.
Key Responsibilities:
- Assist in launching effective digital marketing campaigns across paid ads, social media, email, and affiliate marketing, contributing ideas and managing the process from concept to execution.
- Help strategically plan marketing strategies that adapt to changing inventory positions and brand initiatives.
- Communicate with all parties involved to execute campaigns, plan postings, and ensure timely updates.
- Distribute content across all digital channels based on the calendar and manage social media to engage with followers and partners.
- Keep up with digital trends in the cannabis industry, implementing effective strategies like viral social media content.
- Conduct research and analysis of market trends, collected data, and customer feedback, while maintaining relationships with collaborators (influencers, brands, artists).
- Assist in managing company website content and SEO strategies, including the creation of copy, photography, and video, and coordinate updates with the Operations team.
- Create and manage blog and email content to support marketing efforts.
Qualifications
- Proven track record of developing and implementing successful marketing campaigns (Fresh grads eager to grow with strong academic backgrounds are also welcome)
- Knowledge and interest in cannabis industry
- Proficiency in digital marketing channels including social media, email marketing, and influencer partnerships
- Great organizational skills
- Strong analytical and data-driven mindset
- Experience with market research and competitor analysis
- Comfort and adaptability to work individually, as well as in team settings
- Strong proficiency in Google Workspace & Adobe suites
- Comfort with working in a fast-paced environment
Benefits
- Contractor to Employee
- Employees receive Health Insurance
- Employee discount
- Growth opportunities
