NSBA Bridge Marketing

4 months ago

Chicago, United States American Institute of Steel Construction Full time

Summary

For over 100 years, the American Institute of Steel Construction/National Steel Bridge Alliance has been the leading advocate and trusted resource for the American steel bridge industry.

Steel bridges have great stories to tell--stories of bringing people together with sustainable, resilient, reliable bridges that can go up at lightning speed and last for centuries. NSBA is looking for a great storyteller to help us educate both decision-makers and the general public about the real-world impact and potential of American steel bridges.

This person will support the efforts of NSBA Bridge Steel Specialists, who build and strengthen relationships with decision-makers from a primary target audience (bridge owners and bridge designers) as a means to increase the use of structural steel. NSBA offers a variety of free tools and resources–and our members build fantastic bridges every year; in short, there’s plenty to talk about

The NSBA Bridge Marketing & Industry Engagement Specialist will manage NSBA communication activities, including engaging our members to increase their marketing and create a positive experience that highlights every aspect of the steel bridge design and construction.

AISC offers competitive benefits including a hybrid work environment and a flex day program.


Essential Duties & Responsibilities

● Manage all communications efforts for NSBA including digital campaigns, press outreach, networking events, conferences, etc. as well as NSBA-generated tools and resources.

● Work with the rest of the AISC Communications team to strategically deliver persuasive content to decision-makers, the general public, and members.

● Manage and maintain the NSBA website to ensure all bridge information is current. This includes not just making requested updates but taking initiative to propose larger changes to better serve our audience.

● Educate and train NSBA staff on the proper use of NSBA marketing materials through regular staff meetings and other opportunities as they arise.

● Work with NSBA staff to optimize outreach to full members. This includes engaging with and educating members on the proper use of NSBA marketing materials (including developing a series of quarterly national webinars to do so). Additional topics for full member education include contractor engagement and technical design activities.

● Collaborate with external AISC public relations and marketing consultants to deliver exceptional content to decision-makers.

● Collaborate with NSBA Education Specialist to develop educational tools for AISC full members to use when making their own decision-maker visits and hosting their own educational workshops.

● Collaborate with NSBA Senior Director of Bridge Projects to develop and maintain PowerPoint content for decision-maker visits.


Additional Duties & Responsibilities

● Work with the rest of the Communications team to publicize NSBA resources, events, and other initiatives.

● Collaborate with AISC staff in all departments to ensure transparency and efficiency.

● Engage and support the AASHTO/NSBA Steel Bridge Collaboration.

● Attend AISC and NSBA meetings and events.

● Attend national AASHTO meetings/conferences/events and regional bridge-relatedmeetings/conferences.

● Quantify activities in Salesforce, meeting metrics and goals as required.

● Carry out special projects and duties as assigned.


Qualifications

● Four-year marketing/communications/journalism degree or equivalent experience.

● Minimum of 3 years experience in marketing or communications.

● Exceptional content strategy instincts, with a laser focus on audience considerations.

● Demonstrated ability to create and edit engaging content in a variety of platforms.

● Proficiency with standard productivity software (Word, Excel, PowerPoint, Google

Docs/Sheets and similar applications).

● Exposure to CRM systems is highly preferred.

● Ability to work independently while keeping multiple projects organized.

● A high level of general business acumenand demonstrated ability to cultivate and

maintain professional relationships.

● Willingness to travel approximately a quarter of the time.

● Excellent attention to detail.

● Curiosity and enthusiasm



Please send a cover letter and resume to newton@aisc.org.

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