VP of Creative

1 month ago


Auburn Hills, United States ReMarkable Career Full time

Company Overview:

Our client is the maker of innovative pet care products and refined pet accessories. They work tirelessly to solve problems and deliver smarter insights for pet parents while enriching the lives of pets. Their products include self-cleaning litter boxes, automatic feeders, and modern cat trees that delight both humans and felines. With 500+ passionate team members based in Auburn Hills, Michigan and Juneau, Wisconsin, our client strives to deliver better solutions for consumers while transforming pet care. They believe that having a pet is the best thing ever, and their mission is to make life together just keep getting better.


Position Overview:

Our client is seeking an experienced multidisciplinary Executive Creative Director to join as the VP of Creative onsite in their Auburn Hills, Michigan HQ. This role offers a unique opportunity to shape the future of a pet care category and transform how pet parents think about their pet household chores. As the VP of Creative, you'll lead the in-house creative department, guiding art direction, content, copy & storytelling, video production, web design, performance creative, and brand design. You'll be an integral part of the leadership team, reporting to the SVP of Marketing and working closely with the President & CEO. This position requires a hands-on creative leader who enjoys ideating and executing high-performing DTC experiences and campaigns, with a core superpower in exceptional writing skills combined with a keen eye for visual creativity, or vice versa.


Responsibilities:

  • Lead, inspire, and mentor a diverse creative team
  • Own strategy and vision of the DTC website experience
  • Lead development of ad creative pipeline across all performance marketing channels
  • Engage with creative directors to ideate and produce full-funnel global marketing campaigns
  • Ensure owned CRM channels speak to product experience with accuracy
  • Develop and maintain brand identity and guidelines
  • Launch new brand architecture strategy
  • Lead content strategy and development for video and editorial content
  • Contribute to go-to-market strategy for next-generation products
  • Partner with leaders across departments to prioritize creative support
  • Oversee departmental budgets and external agency relationships


Qualifications:

  • BA in Advertising, Marketing, or related field
  • 10+ years of experience in creative leadership roles
  • DTC brand experience
  • Web & Performance expertise
  • Proven track record of delivering innovative and commercially successful campaigns
  • Strong portfolio showcasing major brand work and strategic creative thinking
  • Experience managing and mentoring diverse creative teams
  • Excellent communication and presentation skills
  • Passion for pets and understanding of pet parents' needs
  • Current cat owner
  • Comfortable with office pets (cats, dogs)


Benefits:

  • Premium Medical/Dental/Vision insurance
  • Paid parental leave
  • Parents Program
  • 1 day "pawternity" leave for new pet adoption
  • Pet Insurance
  • 401K match
  • Flexible spending accounts
  • Company-paid short-term disability and life insurance
  • Employee Assistance Program (EAP)
  • Generous paid time off
  • 14 Paid Holidays
  • Top of the line equipment
  • Pet-friendly office
  • Company products and swag
  • Continuing education Support
  • On-site gym with Peloton
  • Referral program

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