Marketing and Sales Enablement Generalist

1 month ago

Folsom, United States CGT Global Full time

Marketing & Sales Enablement Generalist


The role entails working with sales and company leadership to help strategize, then plan, execute and measure marketing and sales enablement efforts. As a ‘Marketing Army of One,” this person must execute from end-to-end, working with many internal and partners to build brand equity and maximize customer growth, retention and engagement.

The ideal candidate has the capacity to ultimately grow into a senior leader of a professional marketing team, the humility to work their way to that level and the vision to help build the team over time. This person is a born-marketer, a natural multitasker, has an intuitive sense of priorities and an ‘example-setting’ work ethic. To succeed in the role, you must be results-oriented, revenue-driven, an amazing communicator, effective spender and an amazing ‘translator’ between our company’s many audiences and constituents. We’re looking for someone who genuinely loves people, is creative, strategic and has excellent organizational and communication skills.

This person is especially passionate about increasing access to and reducing the cost of treatments for life-threatening illness. If you want to practice all the tools of marketing as you learn to lead a team and ultimately, to help to lead a company, this could be your home.

To be successful, the Marketing and Sales Enablement Generalist will do the following:

  • Provide Omni-channel Marketing for B2B & B2C Audiences
  • Develop and execute marketing strategy-driven tactics across the digital and physical worlds, including email campaigns, PPC, social media, earned and paid advertising, online content, tradeshows, seminars, industry sponsorships, etc.
  • Create Captivating Content
  • Creates, coordinates and implements marketing campaigns with engaging content that attracts the right audience with the right call to action.
  • Champion The Sales Mission
  • Cultivates partnerships with donor and commercial sales teams to uncover the needs of each audience and delivers marketing efforts that reflect segment specific buying journeys.
  • Drive Data-Driven Decisions
  • Sponsors and communicates the results of market research, monitoring industry trends and customer behaviors, helping identify opportunities.
  • Be All About the Brand
  • Builds brand awareness. Measures and reports baseline and incremental brand awareness by audience at regular intervals.
  • Foster Trust and Teamwork
  • Performs a wide variety of projects as requested by leadership, sales and internal partners.


Requirements

  • Bachelor’s degree in business, Marketing, Communications, or a related field
  • 2+ years’ experience in marketing/marketing strategy with proven ability to deliver results.
  • MBA or equivalent markers of high achievement are a plus.
  • Proven knowledge of marketing outreach strategies and methods for both B2B and B2C.
  • Experience with CRM and lead generation strategies (Salesforce preferred)
  • Experience with marketing on social platforms (LinkedIn, Facebook, Instagram, YouTube, etc.)
  • Experience with automated campaign management tools and SEO, PPC, SEM best practices.
  • Knowledge of CMS (WordPress, Joomla, Drupal, Sitecore, Craft, Seismic, etc.).
  • Familiarity with analytics tools (Google Analytics, Fathom Analytics, Matomo, etc.).
  • Knowledge of design software (InDesign, Photoshop, Illustrator) preferred.

Personal Aptitudes & Abilities

  • Exceptionally strategic in problem solving.
  • Agile thinker, strong bias to act support of company goals.
  • Formidable verbal, written and platform skills. A skilled editor.
  • Highly creative, out of the box thinker and novel problem solver.
  • Strong organizational, interpersonal and team building skills.
  • Cares about results and people. Builds cross-functional unity.


Benefits

CGT Global is proud to offer a competitive benefits program that includes comprehensive health benefits, equity plan, flexible spending accounts, paid time off, holiday pay, 401k plan, and an employee assistance program.


CGT is an Equal Opportunity Employer

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