Product Marketing Manager

4 weeks ago

Boston, United States PG Forsta Full time

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries—a status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare –perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.


Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world’s most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.


Our Mission:

To elevate the human experiences at the heart of business by offering insights that sharpen understanding of the needs of individuals and populations, and provide guidance on how to meet those needs.

We partner clients to gather the voice of consumers and the workforce to gain insights that address unmet needs. Through the use of integrated data, advanced analytics and strategic advisory services, we are helping clients transform their organizations to deliver high quality services and lifetime loyalty.


Our Values:

Champion the Client

We demonstrate an unwavering passion for delivering high-quality solutions and service. We commit to understanding the goals and needs of our clients. We always look for opportunities to improve and create value. Each of us understands our role in enabling client success.

All Together Better

We are united by the common purpose of our vision and mission. We promote teamwork and a culture of belonging by building strong relationships and fostering trust. We collaborate to identify and develop innovative solutions.

Embrace Change

We recognize that change is constant and presents opportunities to learn, adapt, and evolve. We seek creative solutions to challenges and e pursue them with optimism and enthusiasm.

Do the Right Thing

We demonstrate commitment to all our stakeholders, including clients, staff, and partners. We take personal accountability for our responsibilities and actions. We do right by each other by acting with honesty and kindness. We provide meaningful recognition and feedback to others.



Forsta is the world’s leading provider of experience and research technology. We work with some of the world’s best-known brands to help them discover, understand and share smart insights packed with real action potential.


We collaborate, we listen, we tailor, we design the solution together. We adapt our market-leading experience and research technology to our clients’ needs, not the other way around.

We’re searching for an exceptional Product Marketer to help us present our products in ways that will strengthen our brand and boost sales.


This position can be located in either Boston or Chicago.


Forsta is a new name, but we’ve been innovating for over 25 years. Today we’re more than 700 strong, working with nearly 1,000 market research agencies around the world, from boutique specialists to the largest international networks.


We're looking for specific skills in:

  • Messaging/Positioning: Develop compelling enterprise and agency messaging that’s aligned with our brand narrative, products/solutions, and competitive differentiators and resonates with our key personas and their value drivers
  • Sales Enablement:​ Create and execute a full range of sales tools, including sales decks, playbooks, case studies, guides, product videos and more to improve close rates and decrease time-to-sales. Be glued at the hip with our sales teams, accompanying them on sales calls, learning first-hand what works and what doesn't with customers and prospects
  • Content Creation/Demand Generation:​ Create middle-of-the-funnel marketing content aligned to buyer personas (which you’ll own), including white papers, e-books, ROI tools, collateral, website content, videos, webinar content and blogs, to facilitate lead generation efforts
  • Competitive Intelligence:​ Understand Forsta's buyers and competitors, and partner cross-functionally with product management and sales teams to align focus, content, strategy, vision, and direction


You’ll be:

  • Creative AND quantitative — You’re an analytical thinker, that appreciates strong brand design and copy
  • A minimalist — You use the least number of words to get your message across
  • Tech savvy — You easily transform technical concepts into engaging stories
  • Versatile — You like short-form copy as much as you like longer, heavy-weight content
  • Autonomous — happy coming up with content ideas on your own, researching unfamiliar topics as you go
  • Organized — You can manage complex projects
  • Calm under pressure — Able to work with short deadlines, delivering at speed when required



You’ll know how to:

  • Captivate audiences — know your buyers, decision makers, influencers and users, who are they, how they buy, their product purchase criteria and pain points.
  • Map the journey — Documenting the buyer journey, including where they get information, and the who, what, when and why behind the decisions they make
  • Enable sales – Educating and training sales colleagues on the problems we solve for our buyers / users / influencers, developing internal tools and external collateral.
  • Compete — Understanding our buyers and competitors, partnering with product management and sales teams to align on content, strategy, vision, and direction
  • The competitive landscape and how our competitors are positioned.
  • Collaborate — with Sales, Marketing and Product Management to develop product positioning and messaging that resonates.



Essential Skills and Experience:

  • 5+ years of product marketing experience in either B2B or B2C technology
  • English language to native or bilingual standard, with demonstrable experience driving production of product marketing collateral
  • Familiar with CRM and marketing automation tools such as Marketo and Salesforce
  • Familiar with Content Management Systems
  • Strong ROI-tracking skills, able to prove what is –or isn’t—working
  • Great people skills to interact with colleagues, cross-functional teams and third parties.
  • Must be a solid writer.
  • Bachelor’s degree in business or marketing.
  • SAAS /Software marketing experience
  • Experience in customer experience, Voice of the Customer or market research industries.

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