![INFINIDAT](https://media.trabajo.org/img/noimg.jpg)
Product Marketing Manager
1 month ago
Product Marketing Manager
DESCRIPTION
JOB RESPONSIBILITY/SUMMARY
The primary responsibility of the Product Marketing Manager is a hybrid roll and will be involved in both internal and external marketing with a focus on product Marketing, technical marketing, competitive and solutions marketing. Closely allied with the Product Management (PM) function, the PMM creates messaging and positioning that create demand for the products that the PM team manages. Key constituents for the PMM team are Customers, Partners, Resellers, Prospects, Sales, Content Marketing, and other corporate marketing functions (such as website, digital, campaign, and channel marketing, etc.). The PMM works very closely with the Senior Director of Product Marketing to help develop the “go-to-market” strategy on the tactical level with a strong focus on products/solutions/technology and competitive insights resulting in BOLD product positioning. The PMM is responsible for executing Product Launch Planning (PLP) with the broader marketing team, assuring that consistent and updated positioning and messaging is fully utilized and understood. The Product Marketing Manager helps define and drive needs for tools, programs, and training to show the field, customers, analysts, the press, and the public the value and need for Infinidat solutions in their business.
RESPONSIBILITIES
ESSENTIAL FUNCTIONS
Develop, manage, and drive the creation of a comprehensive set of tools and programs for Infinidat products such as: Sales Aids (not an exhaustive list, we need to add more as needed):
-Marketing Data & Technical Spec Sheet
-Competitive Analysis
-Statements of Product Positioning
-Product Messaging
-Features/Benefits
-Other sales and training aids
-Success Stories/Case Studies – working with Content management
-Product Guide
-Tutorial /Reviewers Guide
-Web Site
-Direct Mail
-Compatibility Matrix
-Product Demos
-Tradeshow support
-And other tools as necessary
Works closely with Infinidat’s field teams to gather market and competitive data to feed to the PM team.
Working with the sales enablement and product management teams for all sales and channel partner training.
Works with Marcom/Content to produce sales tools, trade shows, programs, web content, and other demand-creation vehicles.
Works with the product management, sales, and channel partner teams to drive the sales of new solutions.
Maintain and Edit technical competitive analysis to support sales and tool creation.
Strong presentation capabilities to be able to present at industry events/trade shows, to end users (existing customers and prospects), and to channel partners/distributors.
Extremely well-technically versed in the product and its competitive benefits and advantages to be able to evangelize outside Infinidat.
REQUIREMENTS
Minimum Education: Bachelor’s degree in related field, preferably technical, or equivalent.
Minimum Experience: 7+ years of product marketing, technical marketing, systems engineering/solutions architecture, or product engineering for primary and secondary storage companies MANDATORY.
Knowledge: In-depth understanding of product marketing, technical marketing, and solutions marketing. Excellent knowledge of the competitive landscape for storage subsystems, secondary and primary storage, software defined storage, and modern data protection and cyber resilient storage systems and software. Broad technical and market knowledge of subsystems, storage products and storage technologies - to include memory technologies, external storage systems, SAN, NAS, Flash, backup, disaster recovery and business continuity, cyber resilient storage technology, and disk and host interfaces.
Analytical/Interpersonal Skills: Strong business and technical skills. Excellent interpersonal skills working with sales, marketing, engineering, and business management. Required to enthuse and excite potential customers and sales regarding product concepts, execution, solutions and markets. Excellent presentation skills. Required to analyze competitive technology and products and make recommendations to product management on technical features for coming products. Experience managing teams directly as well as from a matrix perspective.
#J-18808-Ljbffr
-
Vp Product Management, Fintech
4 days ago
Boston, United States Product and Technology Full time**Job no**: 521712-B **Brand**: Product and Technology **Work type**: Full time **Location**: Massachusetts **Categories**: Operations & Professional Services, Finance & Strategy, Information & Technology **VP Product Management, FinTech** Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers....
-
Product Marketing Manager
4 weeks ago
Boston, United States Mirakl SAS Full timeTo support this rapid adoption of the marketplace model, and take an active part in our growth, we are looking for a Senior Product Marketing Manager Your Impact: Mirakl is looking for a creative, talented, and dynamic Product Marketing leader with a passion for positioning, messaging and launching market-defining technologies to help Mirakl accelerate its...
-
Product Marketing Manager
7 days ago
Boston, United States Mirakl SAS Full timeTo support this rapid adoption of the marketplace model, and take an active part in our growth, we are looking for a Senior Product Marketing Manager Your Impact: Mirakl is looking for a creative, talented, and dynamic Product Marketing leader with a passion for positioning, messaging and launching market-defining technologies to help Mirakl accelerate its...
-
Product Marketing Manager
6 days ago
Boston, United States Workable Full timeWorkable makes software to help companies find, hire, and manage great people. We understand HR and its role in building healthy workplaces - which is why we're proud that more than 27,000 teams around the world use Workable to do exactly that. And while we take HR seriously, we don't take ourselves too seriously. At Workable, you'll find smart people who...
-
Product Marketing Manager
4 weeks ago
Boston, United States Mirakl Full timeMirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology...
-
Product Marketing Manager
4 weeks ago
Boston, United States Mirakl Full timeMirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable...
-
Product Marketing Manager
1 month ago
Boston, Massachusetts, United States Mirakl Full timeMirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to...
-
Product Marketing Manager
3 weeks ago
Boston, United States Mirakl Full timeMirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable...
-
Product Marketing Manager
2 months ago
Boston, United States Strategic Employment Full timeThis fast growing, green-tech, MIT-affiliated start up was acquired by a major household name and is looking to grow their team by adding a Product Marketing Manager. They offer a hardware/software solution for planning, building and optimizing microgrids in the distributed energy resource space. You'll be part of the Product team and the first dedicated...
-
Product Marketing Manager
3 weeks ago
Boston, United States Strategic Employment Full timeThis fast growing, green-tech, MIT-affiliated start up was acquired by a major household name and is looking to grow their team by adding a Product Marketing Manager. They offer a hardware/software solution for planning, building and optimizing microgrids in the distributed energy resource space. You'll be part of the Product team and the first dedicated...
-
Product Marketing Manager
1 week ago
Boston, United States Workable Full timeWorkable makes software to help companies find, hire, and manage great people. We understand HR and its role in building healthy workplaces - which is why we're proud that more than 27,000 teams around the world use Workable to do exactly that. And while we take HR seriously, we don't take ourselves too seriously. At Workable, you'll find smart people who...
-
Product Marketing Manager
2 weeks ago
Boston, United States Workable Full timeJob DescriptionJob DescriptionWorkable makes software to help companies find, hire, and manage great people. We understand HR and its role in building healthy workplaces — which is why we’re proud that more than 27,000 teams around the world use Workable to do exactly that. And while we take HR seriously, we don’t take ourselves too seriously. At...
-
Product Marketing Manager
4 weeks ago
Boston, United States Mirakl Full timeMirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology...
-
Product Marketing Manager
4 weeks ago
Boston, United States Mirakl Full timeMirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable...
-
Product Marketing Manager
1 week ago
Boston, United States Validity BriteVerify Email Verification Full timeAbout The Role The Product Marketing Manager’s (PMM) mission is to maximize revenue and product line growth through deep market analysis, wholistic go-to-market strategy, precise product positioning, and compelling pricing and packaging. As a PMM, you will conduct, analyze, and generate customer insights from qualitative and quantitative market data; and...
-
Product Marketing Manager
4 weeks ago
Boston, United States Educated Solutions Corp Full timeLocation Boston,MA Description ESC's premier client is searching for a Product Marketing Manager for their Edge Computing and Hybrid Cloud Storage. In this role, you will have the opportunity to define and drive the marketing strategy for a broad range of storage solutions for edge computing and hybrid cloud. You will be creating the most compelling content...
-
Product Marketing Manager
4 weeks ago
Boston, United States Validity Full timeJob DescriptionJob DescriptionAbout the Role The Product Marketing Manager’s (PMM) mission is to maximize revenue and product line growth through deep market analysis, wholistic go-to-market strategy, precise product positioning, and compelling pricing and packaging.As a PMM, you will conduct, analyze, and generate customer insights from qualitative and...
-
Product Marketing Manager
4 weeks ago
Boston, United States Validity BriteVerify Email Verification Full timeAbout the Role The Product Marketing Manager’s (PMM) mission is to maximize revenue and product line growth through deep market analysis, wholistic go-to-market strategy, precise product positioning, and compelling pricing and packaging. As a PMM, you will conduct, analyze, and generate customer insights from qualitative and quantitative market data; and...
-
Product Marketing Manager
3 weeks ago
Boston, United States Validity Full timeJob DescriptionJob DescriptionAbout the Role The Product Marketing Manager’s (PMM) mission is to maximize revenue and product line growth through deep market analysis, wholistic go-to-market strategy, precise product positioning, and compelling pricing and packaging.As a PMM, you will conduct, analyze, and generate customer insights from qualitative and...
-
Product Marketing Manager
4 weeks ago
Boston, United States Validity BriteVerify Email Verification Full timeAbout the Role The Product Marketing Manager's (PMM) mission is to maximize revenue and product line growth through deep market analysis, wholistic go-to-market strategy, precise product positioning, and compelling pricing and packaging. As a PMM, you will conduct, analyze, and generate customer insights from qualitative and quantitative market data; and...