Product Marketing Manager

4 weeks ago

Boston, United States Mirakl Full time

Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.

Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl is trusted by 400+ industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar.

Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.

To support this rapid adoption of the marketplace model, and take an active part in our growth, we are looking for a Senior Product Marketing Manager

Your Impact:

Mirakl is looking for a creative, talented, and dynamic Product Marketing leader with a passion for positioning, messaging and launching market-defining technologies to help Mirakl accelerate its leadership in the dropship and catalog management solution space. This person will sit in the Boston office and must be willing to come into the office 3 times per week.

This is a strategic, high-impact product marketing role that will own product marketing for Mirakl’s flagship offering, the Mirakl Platform -  Marketplace and Dropship. As an individual contributor reporting into the Head of Product Marketing, this is a highly visible and collaborative role with substantial accountability and scope. You will work closely with your product management peers to define positioning for the Mirakl Marketplace and Dropship for well-established and emerging use cases across B2B and B2C industries, develop differentiated messaging, and creative ways to illustrate core value propositions which will have material impact on the growth of Mirakl’s business. 

What You Will Do:

  • Product Strategy Development: Collaborate closely with Product Management to gain a deep understanding of the Marketplace and Dropship, aligning its capabilities with market requirements.
  • Go-to-Market Leadership: Spearhead the go-to-market process, overseeing the strategic planning through to tactical execution, ensuring alignment across global markets.
  • Market Analysis and Positioning: Continuously analyze market trends and customer insights to refine and enhance product positioning.
  • Content and Messaging: Craft compelling narratives and marketing materials that highlight the unique value propositions of Mirakl’s solutions.
  • Sales Enablement: Equip the sales and customer success teams with the tools and knowledge necessary to effectively sell and support our products.
  • Cross-Functional Collaboration: Lead and collaborate with cross-departmental teams to drive product awareness and adoption, fostering an environment of teamwork and shared goals.

What Mirakl is Looking For:

  • Educational Background: Bachelor's Degree required; MBA or Master’s degree is preferred.
  • Professional Experience: At least 10 years of professional experience with a minimum of 3 years in Product Marketing within the Enterprise Software space.
  • Industry Acumen: Robust understanding of eCommerce software and experience managing product launches and go-to-market strategies.
  • Communication Skills: Exceptional written and verbal communication abilities, with the skill to simplify complex technical concepts for diverse audiences.
  • Leadership and Influence: Strong leadership capabilities with the ability to drive strategy and influence cross-functional teams.
  • Cultural and Market Insight: Experience working with diverse teams across multiple geographies, understanding various cultural dynamics and market conditions.

Desired Qualifications:

  • Experience in eCommerce environments with a deep understanding of cloud-based technologies.
  • Proven track record of contributing to significant business growth through effective product marketing.
  • Experience engaging with industry analysts and influencers is advantageous.

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.

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