VP of Ecommerce

1 month ago

Lake Forest, United States Ethika, Inc. Full time

ABOUT ETHIKA:

Ethika is a leading lifestyle brand based in Lake Forest, CA. Since the inception of the brand, Ethika and its team have been determined to live life, innovate, and deliver quality products, while staying true to our biggest asset – our FAMILIE. The Ethika employees, friends, athletes, artists and customers are the core of the brand and the reason we exist.


POSITION SUMMARY:

The VP of Ecommerce supports Ethika’s robust and growing ecommerce plan and platform by optimizing site engagement, increasing conversion rates, AOV and revenue and delivering operational excellence. The VP of Ecommerce will be responsible for developing go-to-market plans for various Ethika products that are tailored to maximize revenue and margin. The ideal candidate will be highly-detailed and organized, able to manage a robust ecommerce plan and platform and complete other administrative tasks as requested by internal clients.

 

KEY RESPONSIBILITIES:


  • Develop and execute on multi-tiered e-commerce strategies that deliver a first-class experience for Ethika customers
  • Plan and execute high-impact product launches in the channel, as well as efficient end of life and rollover transitions
  • Provide leadership and direction for the e-commerce team that handles admin, planning and marketing support
  • Develop and implement promotion plans and strategies based on sales and market data analysis
  • Create and implement strategic sales programs and marketing plans that drive growth and market share by product lifecycle
  • Manage a large daily volume of projects; estimate time required and resources needed for successful project completion.

 

QUALIFICATIONS:

  • Bachelor’s degree in Business, Marketing or related field
  •  8+ years of professional experience building and leading high-performing e-commerce development teams in a fast-growing organization.
  • Required experience with Amazon Seller Central, A+ Content, and Amazon merchandising.
  • Required Hands-on experience with website merchandising and management.
  • Demonstrable expertise with delivering outstanding digital consumer experiences, with frequent release cycles, which directly impact a company meeting its business goals.
  • Directly report to the CEO.
  • Partner with key cross-functional teams to ensure all relevant organizational goals and implications are factored into eCommerce projects.
  • Highly entrepreneurial with extensive knowledge of the components of a profitable ecommerce business, including digital marketing, site experience, analytics, customer insights, content, sit merchandising and customer journey
  • Provide expertise on current eCommerce industry best practices.
  • Strong background and experience in creating and managing Excel workbooks
  • Proficiency in the Adobe Suite and Google analytics

·     Strong analytical, organizational and time management skills, as well as an attention to detail 

·     Ability to work both independently and as part of a team

·     Effective verbal and written communication skills





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