Paid Digital Media Manager

2 weeks ago

New Orleans, United States DelRicht Research Full time

Why DelRicht Research?

Would you love to be a part of the cutting edge of healthcare and science innovation? Do you want to be an influential part of a rapidly growing team? Are you looking for a position that has sustainable opportunity for professional growth? If the answer is yes, then DelRicht Research might be the right opportunity for you We are a clinical research company dedicated to providing an excellent customer experience to all patients that participate in our clinical trials. Our clinical trials provide new treatment options for our patients and, ultimately, our goal is to get new medications and medical devices FDA approved We hold our team members to a high standard of excellence and are looking for energetic, positive, quick learners to be a part of our team.


DelRicht Research has been recognized as one of New Orleans Top Workplaces for 2023 and 2024 This is a testament to our unwavering commitment to creating an exceptional work environment that fosters growth, collaboration, and employee satisfaction.


NOTE: This is an onsite M-F position based at our New Orleans location. No remote or hybrid seeking applicants please. Preference will be given to local candidates.


Position Overview: As the Paid Digital Media Manager, you will be at the forefront of our mission to help us Move Medicine Forward by connecting patients with innovative clinical trials. Our Recruitment team is the heart of what we do here, and our clinical trials start with a strong foundation in patient recruitment—this position is heavily relied upon to make our studies successful. By leveraging analytics to target specific demographics and refine our messaging, you'll ignite engagement and attract qualified participants eager to make a difference in clinical research. Your data-driven insights will be key in optimizing our strategies and ensuring we reach the right individuals at the perfect moment. Join us in transforming patient recruitment and making a real impact on the future of healthcare.


Responsibilities:

  • Develop and execute paid search & social to effectively recruit patients for clinical trials.
  • Collaborate with internal teams to understand clinical trial objectives, target demographics, and messaging requirements.
  • Utilize a variety of platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels to reach potential participants.
  • Conduct keyword research, audience segmentation, A/B split testing and competitive analysis to optimize campaign performance.
  • Work closely with the recruitment team to develop engaging ad copy, visuals, and landing pages that resonate with patients and drive traffic.
  • Monitor campaign metrics, analyze data, and generate regular reports to track progress and identify areas for improvement.
  • Help manage and allocate budgets across campaigns while continually seeking opportunities to improve ROI.
  • Stay updated on industry trends, best practices, and emerging technologies to continually enhance campaign effectiveness.


Qualifications:

  • Required: Bachelor's degree in Marketing, Advertising, Communications, or a related field or equivalent experience
  • Required: Minimum 3-4 years of proven experience managing paid media advertising campaigns
  • Required: Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
  • Required: Strong analytical skills with the ability to interpret data, draw insights, and optimize campaign performance.
  • Preferred: Agency experience is a plus
  • Preferred: Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
  • Preferred: Proven to perform well under pressure, managing multiple priorities simultaneously
  • Preferred: Passion for healthcare innovation and improving patient outcomes through clinical research.


The Right Candidate Will

  • Be a great storyteller - you possess the ability to create visually pleasing & easily digestible executive level insights from large sets of raw data
  • Solve problems independently while exercising reasoned judgment and decision making when solutions are unclear
  • Thrive in the management of multiple competing priorities and meet tight deadlines
  • Accept ownership of tasks from inception through completion and assume responsibility for personal success
  • Adapt quickly in a rapidly changing environment
  • Be self motivated, energetic and positive
  • Be remarkably, stunningly organized


The Company Culture You Will Be Part Of:


DelRicht Research’s Core Values: Production, Humility, Consistency


Production:

We deliver on our promises

We have a bias towards action: we value independent problem solving

We proactively over deliver: we can act without being told what to do and we always have new ideas that will be heard and will improve the company


Humility:

We support each other relentlessly

We always have enthusiasm: we exhibit passion and excitement about our work which leads to everyone having a ‘can do’ attitude

We embrace change: we are excited to always be growing and moving the organization forward which means change is the norm for us

Coachable: we all love to learn, we are willing to be taught and will adapt quickly


Consistency:

We always are able to execute: we get it right the first time and promote ‘touch it once’ accuracy

We have persistence: we demonstrate the tenacity and willingness to go the distance to get something done

We are calm under pressure: we can maintain stable performance when under heavy pressure or stress



Our team comes first so here are some of the perks and benefits at DelRicht Research:

  • Medical, Dental, Vision with generous employer paid contributions
  • Short and Long Term Disability and Group Life Coverage
  • Paid Time Off that builds throughout your career with the company
  • 401K (includes discretionary match/profit sharing)
  • Exceptional bonus plans


We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

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