Media Supervisor

2 days ago

New York, United States MODCO Media Full time

MEDIA SUPERVISOR


Summary of Position:

Responsible for overseeing plan execution (strategic planning & plan implementation) that translates clients’ marketing and advertising objectives into overarching media campaigns and works within a cohesive cross-platform media recommendation. Develop unique interactive plans, inclusive of custom programs, that are consistent with approved strategies and budget.

Essential Functions:

  • Lead team (Planners & Assistants) in day-to-day responsibilities
  • Oversee completion of daily assignments, including but not limited to: reporting, tagging/trafficking, optimizing, negotiating, gathering screenshots, vendor communication & meetings, custom creative review, sending RFPs, planning (including slide/deck development), billing (client & vendor), internal/external status updates, research projects, etc.
  • Understanding of social platforms especially Meta (FB/IG) with other platforms a major plus (YouTube, LinkedIn, TikTok, etc).
  • Experience activating digital media including planning, trafficking, optimizing, and reporting
  • Utilize planning tools such as comScore, MRI and other resources to create high level media plan strategy
  • Express understanding of client objectives through sound strategic recommendations and associated rationale
  • Create decks for media recommendations which thoroughly and clearly explain/showcase recommendations
  • Communicate with and inspire clients via phone, email or in-person interaction
  • Review/QA reporting generated by junior team members
  • Write client-facing POVs to evaluate media opportunities
  • Responsible for keeping up-to-date billing charts and working with billing department to ensure all bills are paid
  • Follow, analyze, and optimize against digital trends and the latest technological advancements in media landscape
  • Contribute to strategy and brainstorming sessions for new clients and pitches
  • Manage multiple accounts and excel at multi tasking. Potential of working on ad-hoc requests as needed.



Organizational Relationships

Position Reports To: Associate Media Director


Qualification Requirements

Bachelor degree is required

Discipline Specific Skills

  • Must have 4-5+ years of relevant media planning and buying experience in various mediums with an emphasis on digitalL
  • Strong working competency in these specific digital tactics:
  • Digital Display/Video
  • Rich Media/Custom Content
  • Social Media Channels
  • Programmatic Marketplace
  • Exposure to traditional media platforms (TV, Print, and Out-of-Home)
  • Experience managing others
  • Experience working in an integrated capacity with Planning, Activation and Creative teams
  • Knowledge and understanding of tools and resources such as comScore, MRI, Kantar, DCM, etc.
  • Familiar with various forms of digital pricing models (CPM, CPC, CPV, CPA, CPCV, etc.) and when to leverage each
  • Ability to use third party ad servers to traffic media campaigns and pull reports; experience with DCM is crucial
  • Proficient in PowerPoint, Excel, Word, Google Docs
  • Exceptional written, verbal and negotiation skills with the ability to communicate with all levels of employees & clients
  • Strong time management skills
  • Attention to detail and advanced follow-through skills

Salary Range: 90-110k

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