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Email Marketing Coordinator

3 months ago

Dallas, United States Elan Partners Full time

Title: Email Marketing Coordinator

Contract to Hire

No Sponsorship

Remote opportunity, prefer local to Dallas/Fort Worth Area


Our client is seeking a highly skilled Email Marketing Coordinator to join our growing team. In this role, you will play a critical part in enhancing our customer engagement and driving bookings through targeted and optimized email campaigns.


Requirements:

  • Proven experience with email campaigns and lifecycle management.
  • Expertise in using Braze for email campaign implementation and data integration.
  • Ability to build and optimize various types of emails, including SDK and trigger-based communications.
  • Strong analytical skills to develop and report on email performance and testing strategies.
  • Excellent communication skills to effectively brief and collaborate with a Copywriter.

Key Responsibilities:

  • Email Lifecycle Management: Utilize Braze to connect data with email campaigns, ensuring that all customer interactions are personalized and effective.
  • Campaign Development: Design, build, and fully implement email campaigns using Braze, including SDK emails and trigger/site action emails.
  • Optimization: Continuously optimize email performance by developing and reporting on test & learn approaches to refine our email strategies.
  • Collaboration: Work closely with our Copywriter to write comprehensive briefs, facilitating the creation of compelling email content that aligns with our brand and marketing goals.

Interim Responsibilities:

  • Marketing Strategy: Implement overarching marketing strategies to align with company goals.
  • Partner Management: Oversee relationships with partners including SEO agencies, ad-serving platforms, and cart expansion products.
  • Product Marketing: Develop and execute product marketing plans to drive awareness and adoption.
  • Subscription Programs: Manage the client's proprietary subscription programs, ensuring optimal performance and customer satisfaction.
  • SEO Knowledge: A background in SEO is a plus, enhancing our ability to drive organic growth.
  • Budget Management: Assist in managing the marketing budget, ensuring cost-effective allocation of resources.
  • Reporting: Provide weekly marketing reports to track performance and inform strategic decisions.