Marketing Coordinator

3 weeks ago


Dallas, Texas, United States Beacon Hill Preparatory Institute Full time
Marketing Coordinator Job Description

Beacon Hill Preparatory Institute is seeking a highly motivated and detail-oriented Marketing Coordinator to join our team. As a Marketing Coordinator, you will be responsible for implementing online and offline marketing strategies to maximize our presence in the market.

Key Responsibilities:

  • Assist with implementing online and offline marketing strategies to maximize our presence in the market.
  • Coordinate campaigns using multiple channels (primarily web, email & direct mail) as part of an overall contact strategy.
  • Maintain online content - examples include adding new product advertisements and updating advertisements.
  • Initiate and provide content & creative direction for product pages & landing pages.
  • Develop, deploy and analyze web, direct mail and email marketing campaigns.
  • Use social media online tools to optimize marketing programs including but not limited to Facebook, Instagram, and Twitter.
  • Support current strategies to increase engagement across all social media platforms.
  • Assist with ideation, strategy, content creation, execution, reporting, and analytics.
  • Create and develop original social and email content, including flyers, BH Programs content, and event content.
  • Meet deadlines and work on multiple projects simultaneously.
  • Exceptional writing and editing skills.
  • Capable of creating compelling content optimized for various platforms.
  • Creative thinker with the ability to generate innovative ideas to help drive core performance indicators including brand awareness, reach and engagement.
  • Create and maintain marketing calendar including special observations, recurring marketing campaigns, promotion of district events, and celebration of campus/student/staff excellence.
  • Craft engaging content showcasing noteworthy programs, events, accolades, and achievements.
  • Collaborate with BH Program campus staff to gather information and create advertising and communication plans from creative concepts to content creation, production, and follow-up reporting.
  • Develop high-quality, impactful content for various target audiences and marketing channels, including website copy, blog posts, email campaigns, and copy for print and social media.
  • Attend community and campus special events to capture digital content for related social media and/or story writing and publishing. (Occasional evenings)
  • Bachelor Degree required marketing major preferred.

Requirements:

  • Able to juggle multiple projects, attend to details and work effectively with both internal and external clients.
  • Occasional hours outside the traditional work schedule to meet deadlines or attend events to capture content.

Travel Requirements:

In-state travel to Staff Development, Professional Development, Team Building events and other locations deemed necessary as part of job responsibilities.


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