Inside Sales Representative
2 months ago
Position Overview
Join our team at Ralston Instruments as an Inside Sales Representative and play a pivotal role in driving sales growth for our company. You will be responsible for managing the lead qualification process, supporting marketing and social media initiatives, connecting with existing distributors and end users, understanding the customer’s needs, and effectively presenting our products as solutions to meet those needs. This is an exciting opportunity to contribute to the company's expansion while working closely with our dedicated team.
Experience and Qualifications
- Minimum 2 years of successful experience as an inside sales representative
- Proven success in inside sales to meet/exceed goals and quotas, preferably in a manufacturing or industrial setting
- Strong communication skills with the ability to articulate technical information clearly and persuasively
- Excellent interpersonal skills and the ability to build rapport with customers
- Results-oriented mindset with a track record of meeting and exceeding sales targets
- Proficiency in using CRM software and other sales tools
- Intermediate level in using Microsoft Office products. Especially Excel, Word, and PowerPoint
- Self-motivated and organized with ability to multi-task, prioritize and manage time effectively
- Prior experience successfully working in a metrics driven environment
- Problem-solving skills to address client concerns and tailor solutions
- Represent the company by consistently demonstrating the mission and values
- High school diploma required; Bachelor's degree in Business or a related field is a plus
Primary Sales & Customer Support Responsibilities
- Manage and grow sales with a defined group of distributor accounts
- Provide support to other customers and prospects when needed
- Build and nurture strong relationships with distributors and end users
- Understand their requirements
- Ensure our products meet their needs
- Learn other opportunities and solutions we can provide
- Manage end to end sales process (using Zoho CRM)
- Answer customer or prospect questions
- Create and maintain Zoho CRM database of current and potential customers
- Qualify leads using email and phone
- Create opportunities in CRM once leads are qualified
- Route opportunities to the correct distributor
- Follow up on opportunities and manage status to completion
- Gather and provide insights to the sales team regarding customer feedback
- Maintain accurate, up-to-date records of customer interactions, sales activities, and outcomes in Zoho CRM
- Generate regular sales reports and forecasts to track progress against targets and goals
- Collaborate with the sales manager to develop strategies for achieving and exceeding sales targets
- Manage print collateral requests
- Outreach to Ralston’s distributors
- Notify of new products, functionality and upgrades
- Set quarterly or yearly goals for sales and other expectations
- Facilitate web-based training of distributors
- Outreach to leads and contacts in CRM database via phone calls, emails and virtual meetings
- Maintain and build lead database
- Provide Web support to our distributors
- Help distributor users log into our system
- Provide training on how to access certain parts of the system
Secondary Responsibilities
- Market Research and Analysis
- Participate in Voice of the Customer process
- Stay updated on industry trends, market competition, and customer preferences
- Identify new market opportunities and potential end user segments for business expansion
- Attending trade shows as needed (1-2 per year)
- Travel with outside sales for training
- Learn cross-functional skills as a backup resource when needed
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