US Trade Marketing Manager

1 month ago

Miami, United States DOLCE&GABBANA Full time

Job Title: Trade Marketing Manager - Specialty Accounts (US)

Reports to: Sr Trade Marketing Manager

About Us: Dolce & Gabbana Beauty, a globally renowned luxury brand, is seeking a dynamic and creative Trade Marketing Manager to join our team in the United States. Known for our commitment to elegance and innovation, Dolce & Gabbana Beauty offers an exciting and collaborative work environment.


Role Overview: As the Trade Marketing Manager for Specialty Accounts (Ulta and Sephora), you will play a crucial role in developing and executing trade marketing strategies tailored to our fragrance and beauty product lines. Your primary focus will be on enhancing brand presence, optimizing in-store experiences, and planning engaging in-store & external events that attract new customers and build strong retail partnerships. You will collaborate closely with key accounts such as Ulta and Sephora to drive sales and elevate Dolce & Gabbana Beauty’s market presence through innovative campaigns and initiatives.


Key Responsibilities:

  • Trade Marketing Strategy for Specialty Accounts:

Develop and implement trade marketing strategies specifically designed for Ulta, Sephora, and other specialty retailers.

Collaborate with cross-functional teams (Sales, Marketing, and Merchandising) to ensure seamless and effective execution of marketing strategies within these accounts.

  • Retailer Collaboration:

Build and maintain strong relationships with key retail partners, including Ulta and Sephora.

Develop and execute joint marketing initiatives and retailer-specific promotions.

  • In-Store & Online Presence:

Create and execute in-store marketing campaigns to maximize visibility and drive sales both in-store and online.

Work with Ulta, Sephora, and other partners to optimize product placement, merchandising, and promotional displays in-stores, while also working with digital teams to enhance online brand presence, contributing to brand expansion.

  • Brand Events and Consumer Engagement:

Plan and execute high-impact in-store events and external activations to engage new customers, generate brand excitement, and drive growth for Dolce & Gabbana Beauty products.

Propose and develop innovative tools and strategies, ensuring alignment with brand goals and retailer needs to amplify brand presence and capture new market share.

Organize exclusive in-store events for fragrance launches, VIP previews, and interactive experiences in partnership with specialty retailers to elevate the brand's profile.

  • Market & Competitor Awareness:

Monitor in-store and online trends, as well as the current retail environment in the US market.

Identify trends, competitor activities, and growth opportunities within the beauty and fragrance sectors.

Utilize sales data and market insights to refine trade marketing strategies and maximize success within specialty accounts.

  • Budget Tracking and Tool Forecasting:

Track and manage budgets for trade marketing initiatives and tool purchases.

Forecast the need for tools based on sales trends, promotional activities, and market demands.

Ensure efficient allocation of resources to optimize ROI.

  • Brand Advocacy:

Act as a brand ambassador, ensuring that Dolce & Gabbana’s luxury image is consistently reflected across all marketing materials and in-store experiences.

Oversee the deployment of tools and brand guidelines for activations to field teams.


Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3-5 years of experience in trade marketing or a related role, preferably within the fragrance or beauty industry.
  • Strong familiarity with the specialty beauty and fragrance retail landscape, particularly Ulta, Sephora, other specialty beauty retailers, and e-commerce platforms.
  • Excellent communication, organization, and presentation skills.
  • Proven ability to collaborate effectively with internal teams and external retail partners.
  • Creative mindset with the ability to propose and implement innovative marketing and event ideas.
  • Strong project management skills.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Experience in budgeting and financial analysis.

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