Retail Media Marketing Specialist
4 weeks ago
Retail Media Marketing Specialist (Office-Business Professional)
Must haves:
- Ad campaign design and management
- Ad Campaign Management
- Amazon Ads management
- Manage paid search
- Retail media
Nice to have:
- Digital Ad Buying experience (Google PPC, Facebook Ads, Programmatic, and other social and social platforms)
- Excel reports
- Managed paid search
- Media Trader
- Programmatic Media Trader
Job Description:
- A Marketing Specialist is responsible for developing and executing marketing strategies and campaigns to promote products.
- They understand market research and shopper behaviour, and identify target audiences to create highly converting paid search campaigns.
- Marketing Specialists utilise various retail media networks to reach and engage potential customers.
- They measure campaign effectiveness, analyse data, and make data-driven improvements to optimize marketing initiatives.
Job Duties:
- Develop and implement marketing plans and tactics to meet organisational goals and objectives.
- Run and optimise paid search campaigns on Amazon, Walmart, Target, Instacart, and Criteo to increase brand visibility and drive conversions.
- Analyse marketing data, such as engagement metrics, and conversion rates, ad-attributed sales and total POS sales to measure campaign effectiveness and make data-driven decisions.
- Collaborate with cross-functional teams, such as graphic designers, content writers, brand managers, and sales representatives, to ensure cohesive and impactful marketing initiatives.
- Monitor industry trends, emerging technologies, and marketing best practices to stay updated and implement innovative strategies.
- Communicate marketing plans, progress, and results to stakeholders, both internally and externally.
- Manage project timelines, budgets, and resources to ensure timely and successful execution of marketing campaigns.
Skills and Qualifications:
- Proficiency in paid search and retail media platforms such as, Amazon, Walmart, Target, Instacart, and Criteo
- Proficiency in display advertising execution and optimisations on Amazon
- Excellent communication and writing skills for creating compelling marketing content and effectively conveying messages to target audiences.
- Ability to work independently and collaborate effectively as part of a team, fostering positive working relationships.
- Analytical and problem-solving skills to interpret marketing data, identify insights, and make data-driven improvements.
- Creativity and innovation for developing innovative marketing strategies and campaigns.
- Project management skills to organise and coordinate multiple marketing initiatives simultaneously.
- Knowledge of branding principles and customer psychology to create impactful marketing materials and experiences.
Optional Skills:
- Experience with data analysis and reporting to track and measure marketing performance.
- Analyzing complex data sources like Amazon Marketing Cloud utilizing SQL
- Experience operating in Pacvue, Skai, FILA, and/or other API based retail media platforms
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