Retail Media Marketing Specialist

4 weeks ago


Mason, United States Rangam Consultants Inc. Full time

Retail Media Marketing Specialist (Office-Business Professional)

Must haves:

  • Ad campaign design and management
  • Ad Campaign Management
  • Amazon Ads management
  • Manage paid search
  • Retail media


Nice to have:

  • Digital Ad Buying experience (Google PPC, Facebook Ads, Programmatic, and other social and social platforms)
  • Excel reports
  • Managed paid search
  • Media Trader
  • Programmatic Media Trader


Job Description:

  • A Marketing Specialist is responsible for developing and executing marketing strategies and campaigns to promote products.
  • They understand market research and shopper behaviour, and identify target audiences to create highly converting paid search campaigns.
  • Marketing Specialists utilise various retail media networks to reach and engage potential customers.
  • They measure campaign effectiveness, analyse data, and make data-driven improvements to optimize marketing initiatives.

Job Duties:

  • Develop and implement marketing plans and tactics to meet organisational goals and objectives.
  • Run and optimise paid search campaigns on Amazon, Walmart, Target, Instacart, and Criteo to increase brand visibility and drive conversions.
  • Analyse marketing data, such as engagement metrics, and conversion rates, ad-attributed sales and total POS sales to measure campaign effectiveness and make data-driven decisions.
  • Collaborate with cross-functional teams, such as graphic designers, content writers, brand managers, and sales representatives, to ensure cohesive and impactful marketing initiatives.
  • Monitor industry trends, emerging technologies, and marketing best practices to stay updated and implement innovative strategies.
  • Communicate marketing plans, progress, and results to stakeholders, both internally and externally.
  • Manage project timelines, budgets, and resources to ensure timely and successful execution of marketing campaigns.

Skills and Qualifications:

  • Proficiency in paid search and retail media platforms such as, Amazon, Walmart, Target, Instacart, and Criteo
  • Proficiency in display advertising execution and optimisations on Amazon
  • Excellent communication and writing skills for creating compelling marketing content and effectively conveying messages to target audiences.
  • Ability to work independently and collaborate effectively as part of a team, fostering positive working relationships.
  • Analytical and problem-solving skills to interpret marketing data, identify insights, and make data-driven improvements.
  • Creativity and innovation for developing innovative marketing strategies and campaigns.
  • Project management skills to organise and coordinate multiple marketing initiatives simultaneously.
  • Knowledge of branding principles and customer psychology to create impactful marketing materials and experiences.

Optional Skills:

  • Experience with data analysis and reporting to track and measure marketing performance.
  • Analyzing complex data sources like Amazon Marketing Cloud utilizing SQL
  • Experience operating in Pacvue, Skai, FILA, and/or other API based retail media platforms


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