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2 months ago


Whippany, United States Harnham Full time

Senior Manager, Consumer Insights & Advanced Analytics

CPG

Hybrid, 3 Days a week on-site (Monday-Wednesday) in New Jersey

Up to $200,000



The Role: The Senior Manager of Consumer Insights & Advanced Analytics will play a pivotal role in supporting one of four Marketing VP/GMs by driving data-driven decision-making strategies. This role encompasses business simulations, competitive intelligence, and risk management, focusing on market and brand growth drivers, competitive assessments, spend optimization, and overall top-line and bottom-line impact.


Key Responsibilities:

  • Act as a strategic thought leader and advisor on data analytics within the Marketing POD.
  • Collaborate closely with Marketing VP/GM to identify and prioritize key business initiatives requiring data-driven insights.
  • Utilize AI Enterprise Business Intelligence, AI Advanced Analytics and Data Science, and AI Human Truths solutions to gather and analyze data, extracting actionable insights.
  • Conduct simulations and war-gaming exercises to evaluate various business scenarios and potential outcomes.
  • Identify business risks and opportunities aligned with strategic goals and constraints.
  • Present findings and recommended actions in a clear and compelling manner to senior executives.
  • Influence and collaborate with AI Enterprise Business Intelligence, AI Advanced Analytics and Data Science, and AI Human Truths teams to enhance data products to meet evolving business needs.
  • Lead the training initiatives for Marketing POD members on key AI analytics solutions.


Qualifications:

  • Bachelor’s degree (B.S./B.A.) in Applied Mathematics, Statistics, Econometrics, Engineering, or Business/Marketing.
  • Demonstrated success in solving complex business problems using data analytics to drive decision-making.
  • Proficiency with syndicated market data and BI/OLAP platforms and solutions.
  • Strong communication skills with the ability to translate complex concepts into actionable insights for non-technical stakeholders.
  • Experience working effectively in a matrixed organization.


Preferred Qualifications:

  • Advanced degree (Master’s/Ph.D.) in Econometrics, Data Science, Engineering, or Business/Marketing.
  • 6+ years of experience in over the counter (OTC) healthcare and/or consumer packaged goods industries.
  • Prior experience at a Tier 1 Management Consulting firm is highly desirable.
  • Familiarity with scenario planning, war-gaming, and optimization techniques.


Personal Attributes:

  • Demonstrates leadership behaviors, focusing on consumer-centric solutions, business acumen, learning agility, and results orientation.
  • Exhibits leadership qualities such as empowerment, transparent communication, and the ability to challenge the status quo for continuous improvement.


How to Apply:

Please register your interest by sending your resume to Marina Mason via the apply link.