E-Commerce Digital Marketing Specialist

3 weeks ago


Budd Lake, United States Tronex International, Inc. Full time

We are seeking a highly motivated and experienced Digital Marketing Strategist to join our dynamic team. The ideal candidate will play a vital role in developing, implementing, and managing digital marketing initiatives that bolster our company's presence and drive significant outcomes in the digital realm. This position calls for a creative thinker with a keen grasp of the digital landscape and the ability to analyze and apply data insights to enhance e-commerce marketing effectiveness. If you have a passion for digital media and a track record for delivering results, we would love to hear from you


Responsibilities:

  • Further develop and implement a digital marketing strategy
  • Create visual concepts for promotional activities, execute, and optimize digital advertising campaigns across various platforms
  • Manage the digital marketing calendar
  • Maintain the online presence and reputation of the company
  • Oversee the creation and maintenance of social media content
  • Track digital marketing performance
  • Create and update digital marketing reports
  • Curate and optimize the online product catalog
  • Coordinate with graphic design colleagues to ensure accurate product branding, product information, imagery, and descriptions
  • Develop and implement competitive pricing strategies to maximize sales and profitability
  • Monitor market trends and competitor pricing to adjust strategies accordingly
  • Analyze campaign performance and adjust strategies to achieve ROI goals
  • Collaborate with senior leadership and colleagues on the execution of social media strategies to increase brand visibility and engagement
  • Utilize analytics tools to track key performance indicators (KPIs) and generate actionable insights
  • Oversee the look and feel of the company website and generate product sales via online channels



Skills, Knowledge, and Experience:


  • Bachelor’s degree in digital marketing or a related field
  • Minimum of 3 years of experience as a Digital Marketing Specialist or similar role
  • Strong understanding of online marketplace dynamics and trends
  • Knowledge of digital advertising platforms (Google Ads, Amazon Ads, Facebook Ads, etc.)
  • Excellent understanding of UX, web design, customer flow and web analysis
  • Confidence in traffic analysis, reporting tools and optimization
  • Excellent analytical and problem-solving skills
  • Highly developed attention to detail
  • Effective verbal and written communication skills
  • Ability to work in a fast-paced environment


The position is located full time on site in our Mount Olive, NJ Headquarters.


Tronex International, Inc. is an equal opportunity employer.



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