Marketing Coordinator

3 weeks ago


Salt Lake City, United States Baxter Boo Full time

**** SUMMARY A growing multi-brand company is seeking a motivated and creative Marketing Coordinator to join our team. The ideal candidate will possess a strong understanding of digital marketing strategies, proficiency in graphic design, and possess excellent communication skills. You will collaborate closely with sales and other cross-functional teams to execute and optimize marketing campaigns that engage our target audience and drive business growth. RESPONSIBILITIES • Assist in the planning, execution, and monitoring of integrated marketing campaigns across various channels, including email, social media, paid advertising, and content marketing. • Create and deploy marketing materials such as graphics, videos, print, and copywriting. Must be proficient in graphic design. • Develop, design, and execute email marketing campaigns, including drafting and creating content, creating segments, and scheduling deployments. • Monitor email performance metrics, such as open rates, click-through rates, and conversion rates, and make data-driven recommendations for improvement. • Collect and analyze marketing campaign data to measure performance, identify trends, and provide actionable insights for continuous improvement • Prepare regular reports summarizing key performance indicators and campaign results for presentation to the team and management QUALIFICATIONS • Bachelor's degree in Marketing, Communications, Business, or a related field • Minimum 5 to 7 years of experience in digital marketing, preferably in e-commerce and search engine optimization (SEO) • Digital marketing agency experience preferred, but not required • Proficiency in social media platforms, email marketing tools such as Klaviyo, and content management systems • Proficiency in e-commerce platforms, such as, Big Commerce, Shopify, and Wordpress • Working knowledge of HTML and CSS • Proficiency in Adobe Creative Suite, Google Suite, Microsoft Office • Strong written and verbal communication skills, with a keen eye for details • Analytical mindset with the ability to interpret data and make data-driven decisions • Creative thinking and the ability to brainstorm innovative marketing ideas • Self-motivated, organized, and able to manage multiple projects simultaneously ** ** PAY & BENEFITS Competitive Pay & Benefits, including: Health Insurance Paid Time Off Dental and Vision Insurance Flexible Spending Account 401(K) Employee Assistance Programs Life Insurance

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