Digital Strategist, Ecommerce

Our client is actively recruiting for a Digital Strategist, E-Commerce to support its continued growth and expansion. This person must have ecommerce, search, social and display advertising experience. The right candidate has the ability to ingest research and data, boil it down to relevant insights, plan the media and then clearly and succinctly communicate the plan to individuals internally and externally. Utilizes experience and expertise to oversee the execution of campaigns from beginning to end. Has the opportunity to help shape the growth of the agency’s media offerings/capabilities and educate the team.

If you are someone who thrives on completing tasks from start to finish, are task-oriented with high standards of quality and accuracy and has strong follow through, we would love to hear from you

Job Overview

The Digital Strategist, E-Commerce coordinates and executes e-commerce digital advertising campaigns, implements campaign optimization techniques, and compiles and prepares digital campaign reports for clients. This individual is responsible for creating campaign strategies and translating this information into integrated shoppable digital advertising campaigns which are focused on client goals and are tracked to Key Performance Indicators (KPI’s) related to measures of success for the client. The Digital Strategist then tracks, monitors, measures, and analyzes the results of each campaign and compiles reports for internal use and client reporting.

Essential Duties and Responsibilities

• Supports Senior Digital Strategist and VP Digital on critical efforts to ensure that the department achieves its goals.
• Develops e-commerce plans with specific recommendations for specific retailers, budgets, campaign dates and KPI’s, especially within the Consumer Packaged Goods (CPG) industry.
• Develops digital coupon plans with recommendations for various retailers.
• Integrates with Creative Services, Client Partnerships and other staff in Digital Services to ensure online ads, landing pages, and other digital assets are prepared and ready for campaign launch.
• Oversees day-to-day project work, which may include setting up digital advertising campaigns in online retailers (Instacart, Kroger and Walmart), and other online ad platforms.
• Manages retailer, vendor and media partner relationships.
• Supports efforts to track, monitor, measure and analyze campaign results and translate those findings into actionable steps and plans for optimizing campaign.
• Coordinates with internal Client Partnerships team and individual Account Executives to ensure client, campaign and project status updates are communicated and deadlines and expectations are being met.
• Collaborates with internal resources to ensure digital campaigns are meeting or exceeding client measures of success through KPI tracking and campaign optimization.
• Supports Senior Digital Strategist to develop campaign or monthly reporting of statistics, metrics and campaign accomplishments for review internally and for progress reporting for clients.
• Ensures that all needed assets and resources are identified to successfully meet campaign and client expectations.
• Keeps up to date with current culture, industry trends and digital marketing ideas. Researches new trends as it relates to specific clients, industries and projects. Knows the difference between paid media, owned media and earned media.
• Meets with client/creative services teams to discuss client requirements and background on each job. Working on several campaigns at once; ability to self-manage tight deadlines and many different personalities; all under pressure.
• Maintains proofing procedures to help ensure the quality and integrity of the campaign pre-flight.
• Collaborates with creative and development teams for new websites & landing pages to ensure that client/brand goals will be achieved.
• Other duties as assigned.

Qualifications / Skills

• Bachelor’s Degree in related field
• 5+ years of agency experience
• Excellent understanding of online media planning, implementation and optimizations
• Is reliable, a self-starter and motivated
• Understands how e-commerce fits in the overall client marketing/media strategy
• Strategic thinker and innovator
• Strong analytical skills and ability to relate results to client business objectives, providing a basis for measurement of the digital activities
• Proficient in using standard online media research and planning tools
• Exceptional organizational and communication skills to work closely with and build relationships with account and creative teams. Works well in a team structure; collaborator.
• Ability to work with modest media budgets
• Passion for the digital space from mobile, social networking, niche, online video, and everything in between
• Detail oriented and proficient at managing projects and able to multi?task, organize, prioritize and structure workload. Takes a proactive approach vs. reactive.
• Experience with project management tools
• Strong reporting skills and being able to extract actionable insights. Research and data driven.
• Task-oriented with high standards of quality and accuracy. Has a sense of urgency; high-volume.
• Highly proficient in (Excel, PowerPoint/Keynote, Google Docs)
• Experience with media billing and digital media invoice reconciliation
• Ecomm platform certifications (A + plus)
• Strong interpersonal, verbal and written skills, as well as proven ability to develop well?written documents and presentations

Experience with the following:

• Ecommerce Specific Campaign setup and execution
• Technical experience within a major marketplace platform such as Amazon, Walmart, Wayfair, Sam’s club etc.
• Facebook Business Manager
• Google Tag Manager
• Google Analytics and Google Search Console
• Syndication platform experience (ex: Pacvue, Syndigo…)
• Paid Search
• DSP: Understand platforms
• Website: SEO management
• Retail: Platform management and budgets; Instacart
• Reporting: Data analysis
• Vendor Management: Sending creative, reviewing campaigns, and providing recommendations

Location / Hours / Travel

This is a full-time position. We are a hybrid team primarily working remotely, but with expectations to meet in person once a week or as often as needed for team and/or client meetings and face time.

Perks and Benefits

• Competitive salary
• Medical, dental, vision, life, and disability insurance
• 401K
• Paid holidays
• Paid vacation, plus additional paid week for winter break
• Summer Fridays
• Employee Assistance Programs (EAPs)
• Referral incentive programs (client and employee)

About Us

We are proactive, insight-driven, cross-category Visioneers with a passion for affecting consumer behavior.

For more than 25 years, our client has been creating visionary ideas that fuel growth and deliver ROI for our clients. The Visioneers at our client work with our clients to take their goals and needs and craft them into a unique Vision. Next, we deliver strategy-driven creative that disrupts, changes behavior and drives unparalleled results.

With our client, we also provide an environment that trains talent to become Visioneers and inspire them to do the brightest work of their career.

Our case study results, happy clients and long-term relationships speak for themselves. Let us tackle your biggest challenges and accomplish your Vision.