Social Media Specialist

3 weeks ago


Roseville, United States Smash Park Entertainment Group Full time

Smash Park, a leading eatertainment brand, is seeking an experienced and dynamic Social Media Specialist to join our team.


What we do: We Deliver Fun.

Who we are: We are passionate, thoughtful, and competitive professionals who are obsessed with serving others.

What’s important to us: Living the +1. Giving our team members & guests everything they expect plus a little more.

Why us?: You will experience what it is like to play and grow on a winning team


What You’ll Do In This Role:

· Create and execute a comprehensive social media strategy aligned with the company’s marketing goals and objectives.

· Stay up to date with the latest social media best practices, trends, and technologies. Monitor competitor activities and industry developments.

o Grow accounts and brand by leveraging current best practices

· Track, analyze, and report on social media performance using analytics tools. Provide insights and recommendations for improvement.

o Understand analytics to drive growth

· Work closely with the marketing team, graphic designers, and other departments to ensure cohesive brand messaging.

· Ensure all social media activities comply with industry regulations and company policies.

· Develop, curate, and schedule engaging content (text, images, video) for various social media platforms including Facebook, LinkedIn, Instagram, X and more.

· Working alongside Digital Marketing Manager and the local Marketing and Events Coordinator to plan and execute social media campaigns and promotions, including paid advertising, to support marketing initiatives, product launches, and events.

· Manage social media editorial calendar in collaboration with local Marketing & Event Coordinators


This Job Might Be A Fit For You If:

· Minimum of 4 years’ experience in social media management and content creation, with a proven track record of successful social media campaigns.

· Bachelor's degree in marketing, communications or similar

· In-depth knowledge of major social media platforms (Instagram, LinkedIn, Facebook, etc) and their best practices

· Strong copywriting and editing skills

· Experience in developing and executing social media strategies

· Familiarity with analytics tools for tracking performance

· Excellent time management skills and attention to detail

· Ability to generate innovative content ideas that align with the mission and campaign/event goals

· Creative thinking and problem-solving abilities


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