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Marketing Manager

2 months ago

Mission Viejo, United States BENEV Company Inc Full time

Marketing Manager Job Description


Position Overview: The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer engagement, and increase sales. This role requires a creative, analytical, and strategic thinker who can lead our marketing initiatives across various channels, including digital, social media, and traditional marketing. The ideal candidate will have a deep understanding of the beauty and wellness industry and a strong ability to connect with our target audience.


Key Responsibilities:

  • Strategy Development: Create and implement marketing strategies that align with the company’s brand vision and business goals.
  • Campaign Management: Plan, execute, and analyze multi-channel marketing campaigns, including digital marketing, social media, email marketing, content marketing, and influencer partnerships.
  • Brand Management: Maintain and enhance the company’s brand image and positioning in the market. Ensure consistency across all marketing materials and communications.
  • Market Research: Conduct market research to identify trends, customer preferences, and competitive landscape. Use insights to inform marketing strategies and product development.
  • Content Creation: Oversee the development of compelling content for all marketing channels, including website, social media, blogs, and promotional materials.
  • Social Media Management: Develop and execute social media strategies to increase brand awareness and engagement. Manage social media accounts and monitor performance metrics.
  • Event Planning: Coordinate and execute marketing events, product launches, and promotional activities. Partner with industry influencers and organizations to expand brand reach.
  • Budget Management: Manage the marketing budget, ensuring all campaigns and initiatives are cost-effective and deliver a strong ROI.
  • Team Leadership: Lead and mentor a team of marketing professionals, providing guidance, support, and professional development opportunities.
  • Performance Tracking: Analyze and report on the effectiveness of marketing campaigns, using data to optimize strategies and improve results.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in marketing, preferably within the beauty, wellness, or luxury goods industries.
  • Proven experience in developing and executing successful marketing campaigns.
  • Strong understanding of digital marketing, social media, SEO, and content marketing.
  • Excellent communication, writing, and presentation skills.
  • Creative thinker with the ability to develop innovative marketing strategies.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Leadership experience with the ability to inspire and motivate a team.
  • Knowledge of the aesthetic, beauty, and wellness market is a plus.