Brand Director, Equity

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Charlotte, United States Electrolux Group Full time

A REGULAR DAY AT WORK (Essential Duties):

For us going to work every day has an even greater purpose than putting the latest product or technology on the market. It’s about improving the everyday lives of millions. By being sustainable and open to new ideas we can push the boundaries of cooking, cleaning, and wellbeing at home. But to keep doing so, we need more people who want to innovate and re-imagine what life at home can be.

As the Director of Brand Equity, you will help oversee all activities that support the Frigidaire and Electrolux brands in North America. You plan, oversee, and ensure excellence in our brand communication across the spectrum of marketing and ownership experience for both our Frigidaire and Electrolux brands. You develop and drive the Frigidaire brand strategy globally and execute the global Electrolux brand strategy across categories, with appropriate North American nuances addressed. You will expand our marketing communication strategy into a full 360 program with an eye toward new and evolving media. You express our strategy through evocative storytelling and actionability. You build and maintain long-term collaborative relationships with internal and external stakeholders. You set objectives, track results, and drive consistency across categories.

Key Responsibilities:

  • Creating and running marketing campaigns to increase demand from existing customers and attract new ones.
  • Keeping up with industry trends, market dynamics, and customer preferences to guide marketing.
  • Building, managing, and mentoring a high-performing marketing team consisting of 4 direct reports with a total team of 8 across Equity, Content and Creative Marketing.
  • Using data to measure and improve marketing impact on awareness and conversion to drive growth.
  • Developing and managing the marketing budget to ensure efficient resource allocation.
  • Optimize brand strategy, brand architecture and positioning for all brands while developing breakthrough consumer communications and partnerships and overseeing the evolution of a strong brand identity.
  • Is accountable for delivering the content of the annual plan that Brand and Portfolio management is responsible for creating.
  • Jointly owns the plan's performance and takes action (cross-functionally or within his/her team) to ensure all possible measures are taken to ensure the plan's delivery or overperformance.

Critical Skill Set:

· Demonstrated consumer understanding with a commitment to listening for and interpreting the voice of consumers. Ability to translate that empathy into meaningful and actionable messaging.

· Comfortable, at times, working with ambiguity, building a business case for new marketing touchpoints, without many facts to rely on.

· Excellent internal communication and interpersonal skills are a must to make a compelling case for time, resources, and mindshare in a professional and persuasive manner.

· Category experience is not nearly as important as having a strong consumer mindset. Adapt and apply your experience and ability to connect the dots/see relationships in our categories. Being able to identify consumer needs and frustrations to spark ideas is critical.

· Ability to inspire a team and weave an overall brand story that addresses objectives. Strong story-telling skills to enable sharing a vision throughout the organization.

WHO YOU ARE:

  • Ours is a dynamic, fast-paced environment that asks for flexibility and agility.
  • Both reactive and proactive, you work efficiently and flexibly to deliver results.
  • You build trust, good working relationships and communicate effectively with your colleagues and across functions.
  • You can make yourself understood and are a good listener.
  • You want to know everything about everything.
  • You keep the consumer and customer front of mind, bringing an outside-in perspective to encouraging cross-collaboration, utilizing diversity and encouraging open feedback.
  • You set the pace and the priorities, and then you bring a methodical approach to meeting your goals.
  • You can join the dots to take us from where we are to where we want to be, mapping the clear routes and strategies essential to achieving our goals.

We employ great people from a wide variety of backgrounds – not just because it’s the right thing to do, but also because we believe that diverse perspectives make our business stronger and more innovative. If you share our values, come find your place in our global community. Meet us on @lifeatelectrolux and career.electroluxgroup.com to learn more.

EDUCATION & EXPERIENCE (Minimum Qualifications):

  • Bachelor's degree in marketing or related field with 10+ years of relevant professional business experience. MBA not required, but preferred.
  • Experience in execution of marketing plans
  • Strong and inspiring leadership skills.
  • Ability to engage people and drive change;
  • Strong written and oral communication skills
  • Must have a full knowledge of PowerPoint, Excel, and Word

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