Director Marketing Communications
3 weeks ago
Director of Marketing Communications
Company: Cornerstone Building Brands - Aperture Solutions Division
Location: Cary, NC (relocation assistance available)
About Cornerstone Building Brands - Aperture Solutions: Cornerstone Building Brands is a leading provider of exterior building products. The Aperture Solutions division specializes in innovative building solutions, including windows, doors, and other architectural elements. With a commitment to quality and sustainability, Aperture Solutions is at the forefront of shaping the future of the building products industry.
Job Overview: As the Director of Marketing Communications at Cornerstone Building Brands - Aperture Solutions, you will be a key player in driving the division's brand strategy, product marketing, demand generation, and internal communications. This role requires a strategic thinker with a deep understanding of marketing communications best practices and the ability to lead a dynamic team of marketers. Apertures Solutions is looking to disrupt the windows and doors category with national distribution, superior quality, innovative new products and needs a top-quality marketer to help tell the story.
Responsibilities:
- Brand Strategy: Develop and implement comprehensive brand strategies that align with the division's goals and market positioning
- Product Marketing: Oversee the creation and execution of impactful product marketing campaigns, ensuring alignment with overall business objectives
- Demand Generation: Drive demand generation activities through innovative campaigns, digital marketing, and strategic partnerships
- Performance Marketing Strategy: Develop and execute a comprehensive performance marketing strategy aligned with business goals, utilizing channels such as digital advertising, SEO, SEM, and social media
- Campaign Optimization: Continuously monitor and optimize digital campaigns to maximize ROI, focusing on key performance indicators (KPIs) such as conversion rates, click-through rates, and cost per acquisition
- Internal Communications: Develop and implement a comprehensive internal communication strategy aligned with the division's objectives and values to enhance employee engagement, morale, and a sense of community within the organization
- Team Leadership: Manage and inspire a team of 3 marketers, fostering a collaborative and results-driven culture while growing the team to 5 over the next 18 months
- Cross-Functional Collaboration: Work closely with cross-functional teams, including Sales, Product Development, and Operations, to ensure integrated marketing efforts
- Market Research: Stay abreast of industry trends, market dynamics, and competitor activities to inform marketing strategies
- Communication Excellence: Ensure best in class communication across all channels, including digital, print, and events
Qualifications
- Bachelor's degree in marketing, business, or a related field; MBA is a plus
- Proven experience (8+ years) in marketing roles within the building products or B2B2C markets
- Strong leadership skills with a track record of successfully managing high-performing teams
- In-depth knowledge of marketing communications, brand development, and product marketing best practices
- Excellent communication and interpersonal skills
- Strategic thinker with the ability to translate business goals into actionable marketing plans
- Computer proficiency in MS Office (Word, Excel, PowerPoint)
- Excellent communication skills (verbal, written, and presentation)
- Marketing experience in the building materials industry is a plus
- Ability to work onsite at the Cary, NC office 3 days a week (Tuesday, Wednesday, and Thursday)
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