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Email Technical Specialist

2 months ago

Lenexa, United States Summit Marketing Full time

POSITION DESCRIPTION


As the Summit Email Technical Specialist, you are responsible for creating, managing and deploying emails for Summit and its clients. The Email Technical Specialist plays an integral role in determining target audiences and segmentations, test plans, messaging, and devising and launching email campaigns that will promote long-term growth of organizations and partners. You will develop strategies that are innovative, backed by data and catered to the client’s needs, while overseeing a tactical strategy that is integral to the overall omnichannel campaigns.



PRIMARY RESPONSIBILITIES


•      Provide implementation and strategy for email content

•      Create email marketing and fundraising campaigns

•      Create various email lists and segmentation campaigns

•      Create and design various CTAs and email templates

•      Ensure marketing message is conveyed clearly and delivered properly

•      Ensure emails are deployed accurately and on time

•      Ensure the finished project meets campaign goals while exceeding the industry’s best practices

•      Develop and implement email automation

•      Create and maintain a trigger email program to maximize revenue

•      Develop a personalization strategy that can scale to any client

•      Conduct extensive testing, open rate, click through rate and segmentation performance to develop best practices for ongoing optimization of email campaigns

•      Ensure messages are mobile-friendly

•      Provide insights for end of campaign and client presentations

•      Evolve the email program to ensure that we stay a step ahead of the competition

•      Proofread emails for clarity, grammar and spelling

•      Communicate with Digital Marketing Team in Asana

•      Manage all email platforms including Zoho, Mail Chimp, Constant Contact and Salesforce Marketing Cloud

•      Research and recommend ideas and enhancements to improve company and client experiences

•      Stay up-to-date on latest trends in email and digital marketing

•      Work with cross-departmental teams to maintain projects as needed



WORKING CONDITIONS


Remote environment with hybrid capabilities after 9 months of employment.



KNOWLEDGE AND EXPERIENCE REQUIREMENTS


To be successful, you will be a confident leader with:

•      Ability to work on own initiative

•      Good knowledge of digital marketing

•      Experience with MTA send/bounce logs (knowledge of SMTP protocol and DNS)

•      Experience with campaign management, including segmentation, development of house files, campaign creative asset development, testing, reporting and analysis

•      Ability to work in both an individual and team setting

•      Eagerness to learn fast and apply what is learned even faster


The Successful Candidate Will Also Demonstrate the Following Abilities:

•      Creative: Ability to generate new out of the box ideas.

•      Communicative: Must have strong interpersonal skills and the ability to establish, develop and maintain business relationships. Has strong writing and verbal communication skills.

•      Analytical: Ability to analyze key metrics to optimize campaigns with strong attention detail.

•      Detail oriented: Thorough and organized, must exercise extreme attention to detail

•      Adaptable: Capable of adjusting to changing priorities, sometimes daily. Ability to effectively multi-task across multiple projects and clients.

•      Resourceful: Great at solving unstructured problems with little to no supervision in a fast-paced, environment.

•      Team Player: Demonstrates a strong ability to contribute to the business along with business team members and managers; establish collaborative relationships with peers. This comes with initiative to take ownership over processes and apply learnings to current problems.

Knowledge, Skills and Abilities

•      Must be proficient in Microsoft Office

•      Good knowledge of Adobe Creative Suite

•      Must be comfortable in Meta Business Suite and Facebook Ads Manager

•      Basic navigation in project management tools like Asana

•      Strong attention to detail and proof-reading skills with emphasis on accuracy, detail and a critical eye in terms of aesthetics.

•      Ability to meet multiple deadlines in a fast-paced environment and complete projects simultaneously

•      Knowledge of marketing automation/CRMs (Salesforce, Zoho, Pardot, Marketo, Hubspot, etc)

•      Understanding of ISP/domain-specific delivery policies such as spam scoring, bounce handling rules and filtering logic

 

Basic Qualifications

•      Associate or Bachelor's degree in marketing, communications or relevant field of study

•      2 or more years of digital marketing experience

•      1 or more years of experience with Salesforce Marketing Cloud


Preferred Qualifications

•      CRM experience a plus

•      Agency experience a plus

•      Experience in Brandsight and Bitly a plus

•      Experience in Constant Contact or MailChimp