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Sales Manager Hardware Channel

5 months ago

Roanoke, United States Alliance Consumer Group Full time

Summary / Position Purpose:

Reporting into the Hybrid Sales Team, this role will play a key role in driving revenue growth and market expansion. This role will be to maintain and grow existing accounts, while also finding new business in their assigned channel.


Essential Duties, Functions and/or Responsibilities:

  • Work to meet assigned sales quota for the region, including new product and promotional sales and customer additions.
  • Manage and attend 10+ tradeshows and conferences annually occasionally requiring work on weekends.
  • Actively engage with regional two step distribution customers such as Wallace Distribution & House Hasson to:

Present new product launches spanning all Alliance Consumer Group Brands (NEBO, TRUE, & THAW).

Conduct periodic product line reviews.

Plan and implement promotional calendars across multiple customers.

Develop cohesive go to market strategies such as new assortment rollouts with each customers’ external (customer-facing) sales team.

  • Collaborate cross functionally both internally and externally to ensure needs of the customer are met.
  • Assist internal Demand Planning team with customer item level forecasts.
  • Update CRM Tool (Salesforce) with relevant business opportunities.
  • Collect and analyze customer sales data & trends.


Education and/or Work Experience Requirements:

  • Bachelor’s Degree from Accredited 4 Year College or University (Business-related discipline preferred).
  • Proficient in Excel and related Data functions (pivot tables, formulas, etc.).
  • 1-2 Years sales experience in the 2-Step distribution business or similar channel.
  • In depth understanding of Financial (gross margin, contribution margin) & Retail (turns, retail margin) KPIs.
  • Excellent analytical, communication, & organizational skills.