Sales Manager

3 days ago

San Diego, United States Next Level Marketing Full time

Overview

The Sales Manager is responsible for bringing the Suntory RTD Company brands to life in-market, specifically in key off-premise retail stores and on-premise accounts. Activities will be focused on new distribution, increasing velocity, effective merchandising and promotion branding to achieve success with buyers, retail sales, sales staff, and consumers.


Core Accountabilities:

  • Identify new on and off-premise accounts to sell-in and promote Suntory RTD Company brands in assigned territory
  • Maintain all existing accounts and grow account base
  • Achieve or exceed volume and distribution goals in assigned territory
  • Account pre-plan with agenda, purpose and opportunities with a post-review of goals and conversion rates
  • Identify, build and maintain 25 high end and highly visible “Showcase Accounts” within assigned territory that has the following: brand listing on drink menu and/or menu board, backbar placement, drink special feature minimum 1x per quarter and point of sale visible in decision corridor
  • Build strong distributor relationships to achieve a winning “Share of Mind” beyond our brand and scale
  • Maximize and maintain visibility on shelf, displays and in cold box through facings, POS and pricing management
  • Merchandise accounts by selling in and building displays, utilizing “Point of Sale” improving display visibility to maximize points of interruption within location
  • Conduct weekly bartender and wait-staff trainings
  • Develop and maintain positive partnerships with key account buyers & bartenders
  • Develop & Execute promotional events calendar to drive trial and brand awareness
  • Build strong distributor & customer relationships to achieve a winning “Share of Mind” beyond our brand size and scale
  • Fully understand and be able to clearly communicate features and benefits of our brands as well as competitor brands
  • Develop and maintain overall beverage alcohol and RTD/FMB category knowledge
  • Recognize competitive activity and assess impacts/opportunities for Suntory as a result
  • Preparation and timely submission of required reports
  • Manage budget to maximize effectiveness
  • Scheduling and execution of off-premise promotions/samplings/demos
  • Planning and execution of trade, industry, distributor and consumer facing events
  • Create and maintain account files with up-to-date information
  • Some evening and weekend hours are required
  • Field-based role with extensive driving to accounts


Skills, Education, & Experience:

  • Bachelor’s degree, Business preferred
  • Proficiency in Microsoft Office: Excel, Word, PowerPoint, Outlook
  • Minimum of 2 years previously related sales experience – Alcohol Beverage or CPG preferred
  • Valid driver’s license, acceptable driving record, reliable transportation, proof of registration and insurance
  • Candidate must be physically able to lift 40 lbs. on a regular basis
  • Ability to obtain a “CA responsible beverage server” certificate


Personal Characteristics:

  • Results Driven – Achieves goals and meets deadlines
  • Organizational Skills – Ability to prioritize, organize, and execute in a fast-paced demanding environment
  • Interpersonal Skills – Ability to develop and maintain internal and external relationships
  • Strategic Thinking – Creative thinking to provide unique solutions

Competitive/Entrepreneurial – Owns territory, accounts and results

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