Director of Marketing

4 weeks ago

Los Angeles, United States Kevin Barry Art Advisory Full time

The Marketing & Creative Services Director is a dynamic storyteller passionate about art and interiors. They are dedicated to delivering a comprehensive brand experience and drive all facets of KBAA’s marketing strategy and execution. In addition, this role partners with KBAA Art Directors to support key creative service initiatives, improve efficiencies and workflow, and ensure that our creative output is aligned with KBAA brand standards. The marketing team is a lean group, requiring all members to possess the ability to be a strategic leader and a willingness to jump in and get things done. This role requires high creativity, attention to detail, and strong communication and project management skills.


This position reports to the Vice President of Marketing & Creative Services.


PRIMARY RESPONSIBILITIES OF THIS ROLE INCLUDE BUT ARE NOT LIMITED TO:

  • Work closely with VP of Marketing & Creative Services and VP of Sales on all branding initiatives to ensure a consistent message across all departments/all channels
  • Serve as the "editor-in-chief" for KBAA collateral and assets used to support various marketing initiatives and sales engagements
  • Collaborate with internal and external subject matter experts to develop relevant marketing content that articulates KBAA’s benefits and meets the needs of both key stakeholders and our audience(s)
  • In partnership with the sales and creative teams, identify and create content needed for all phases of the project lifecycle
  • Coordinate and manage third-party resources, including outside creative and event agencies, photographers, videographers, etc.
  • Manage the documentation process of high-visibility projects from initial production to final photography as well as plan, coordinate, and execute still and video shoots on behalf of the company
  • Set up a process for requesting, creating, editing, publishing, and retiring content
  • In partnership with art directors, oversee recruitment, hiring, onboarding, and training processes for new creative team members
  • Iterate, maintain and increase the use of the Digital Asset Management system
  • Management of new artist onboarding process
  • Develop and implement social content strategy across social platforms (LinkedIn, Facebook, and Instagram)
  • Support implementation of marketing assets through website (Wordpress) and email (Salesforce Marketing Cloud/Pardot)
  • Support other marketing and creative initiatives as needs arise


KEY ATTRIBUTES:

  • A creative eye with a passion for business
  • Inspired by and committed to delivering an exceptional brand experience
  • Ability to multitask and produce a large volume/variety of work
  • Awareness of and interest in ongoing design and market trends
  • Excellent planning and organization skills
  • A people person with strong interpersonal skills, team building, and collaboration
  • Extremely organized and efficient multitasker
  • Excellent communicator; calm under pressure


REQUIREMENTS:

  • A minimum of 8-10 years of significant experience, including 5+ years directly managing, including recruitment, hiring, and professional development
  • Interior design, creative agency, or art-focused industry experience a plus
  • 5+ years of experience in marketing or creative content management role
  • Editorial mindset that seeks to understand what audiences consume and knowledge of producing compelling content across multiple mediums/channels
  • Experience in quick-moving and cross-functional focused environment
  • Strong organizational skills with a proven track record of meeting deadlines
  • Collaborative and team-oriented approach
  • Strong organizational skills with a proven track record of meeting deadlines
  • Excellent communication skills, written and verbal
  • Bachelor’s degree in marketing or equivalent working experience
  • Independent operator with a self-starter attitude who can own projects from start to finish
  • WordPress, Adobe Photoshop, and InDesign skills are a plus
  • A sense of humor and the ability to have fun
  • Travel required as needed


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